100. We Made It To 100!




September 27, 2022


It’s our 100th episode! What better way to celebrate this milestone than by interviewing myself. In this episode, I will share where I’m from, my parents, my employment history, building my business, and the latest updates about my journey.

00:00:41 – How we’ll celebrate the 100th episode.
00:01:27 – Expressing Gratitude Towards Avid Listeners.
00:02:21 – Sharing Personal Details.
00:06:54 – The beginning of my exploration into the programmatic field.
00:11:06 – Becoming a digital media buyer.
00:13:33 – What is Cultural Add?
00:14:36 – Defining programmatic advertising.
00:15:32 – One of the reasons why I created the course Reach and Frequency.
00:17:37 – Why I created the media map.
00:26:14 – Helene Parker Consulting LLC.
00:30:44 – The fundamentals of the programmatic ecosystem.
00:32:04 – What’s expected of you when you want to go into the programmatic field.
00:32:54 – My advice for those who want to be in the programmatic industry.
00:34:53 – Latest updates about my journey and what I have in store for you.
00:37:57 – It’s about impact.

Meet Our Team:
Hélène Parker – Chief Programmatic Coach
Programmatic Meet Up | Website | LinkedIn | Twitter
Programmatic Digest – Youtube | LinkedIn | Instagram
The Reach & Frequency Course – Listeners get a 10% discount with code podcast10

Alexa Gabrielle Ramos – Podcast Manager
Instagram | Website | LinkedIn