114. Is Media Value Based On Currency or Measurement? Seraj Bharwani Address




January 10, 2023


This week we are excited to welcome Seraj Bharwani. He talks about currency and measurement. Also, this episode is where he addresses the question: Is media buying based on currency or measurement? Along with these, Seraj also touched based on brand safety.

00:01:22 – Who is Seraj Bahrwani
00:04:38 – Talking about the consumer journey
00:11:45 – The Journey Metaphor
00:13:04 – Democratizing programmatic advertising
00:13:17 – There should be no limits on what people want to run
00:14:45 – Communicating the end results to clients
00:17:34 – The currency is in the results driven from it
00:22:13 – Unduplicated reach explained
00:25:55 – Discussing customer propensity
00:27:46 – Messy Middle Loop
00:29:42 – Awareness of education
00:30:25 – One thing you should remember from this episode
00:33:17 – One thing Seraj wishes he knew then that he knows now

Guest Information:

Seraj Bharwani
LinkedIn: https://www.linkedin.com/in/seraj-bharwani-3b7a817/
Twitter: https://twitter.com/sbharwani

The Journey Insider podcast
Journey Insider Podcast: Transformational stories in marketing:
“CSO Seraj Bharwani discusses transformational journeys in marketing with the ones who paved the way. Stay up to date on industry trends, gain actionable insights based on real campaigns and discover your own path to marketing success.”

Illuminaries Forum –
Illuminaries Series – Episode 1: A vision for a vibrant future of advertising: https://illumin.com/event/illuminaries-episode-1-vision-for-a-vibrant-future-of-advertising/

Episode 1: guest speakers Albert Thompson of Walter Isaacson and Hyun Lee-Miller of Good Apple join CSO Seraj Bharwani in discussing the ‘Vision for a Vibrant Future of Advertising’.

Meet Our Team:
Hélène Parker – Chief Programmatic Coach
Programmatic Meet Up: https://www.heleneparker.com/programmaticmeetup/
Website: https://www.heleneparker.com/work-with-me/
LinkedIn: https://www.linkedin.com/company/helene-parker-consulting-llc
Twitter: https://twitter.com/iamheleneparker

Programmatic Digest
Youtube: https://youtu.be/0b5LZfIDfxw
LinkedIn: https://www.linkedin.com/company/programmatic-digest-podcast
Instagram: https://www.instagram.com/programmaticdigestpodcast/

The Reach & Frequency Course – Listeners get a 10% discount with code podcast10: https://www.reachandfrequency.live/

Alexa Gabrielle Ramos – Podcast Editor
Instagram: https://www.instagram.com/mkng_crafts/
Website: https://www.sandscreative.ca
LinkedIn: https://www.linkedin.com/in/alexa-gabrielle-ramos-b89047166/

S and S Creative Media – Podcast and Media Manager
Instagram: https://www.instagram.com/s.and.s.creative
Website: https://www.sandscreative.ca
LinkedIn: https://www.linkedin.com/company/s-and-s-creative-media/