After a lot of scheduling work and despite the technical issues, we are joined by Ravit Ross from Start.IO. We’ll be discussing mobile-specific audience segmentation, mobile technology, mobile targeting technologies.
00:01:03 – Who is Ravit Ross
00:02:37 – Ravit’s work experience
00:04:38 – Defining Ravit’s job to a 5-year old
00:08:16 – What’s affected by the Google cookie deprecation issue
00:11:49 – Where we stand on privacy on mobile devices
00:14:42 – Advise to people in the field to ensure the privacy of users
00:16:59 – Ravit’s recommendation on dealing with providers that give fluff
00:18:50 – Addressing limitations in measurements
00:20:35 – 3 actionable insights
00:22:34 – A fun fact about Ravit Ross
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