On the first episode of this special series, we are joined by Brett Middleton. We talk about the realities of being a programmatic ninja. We are spilling the tea and honestly showing how hard it is to be in programmatic. We also share a lot of valuable lessons, such as the number 1 reason why programmatic ninjas don’t stay in one company, why it feels like a lone island sometimes, the importance of community, etc.
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program (https://www.reachandfrequency.live), a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
00:00:34 – What’s this series about?
00:01:20 – Who is Brett Middleton
00:03:01 – How Brett got to programmatic
00:05:55 – Defining Brett’s work to a 6-year-old
00:09:51 – Top challenges we go through in programmatic
00:16:12 – Why is it hard to access education?
00:24:22 – What makes it feel like a lone island to be in programmatic
00:29:01 – Number 1 reason why Programmatic Ninjas don’t stay in one company
00:31:34- Reasons Brett loves his current job
00:35:35 – The importance of community in programmatic
00:39:06 – Programmatic is hard
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