Today’s episode serves as a small break to our Programmatic Ninja Well-being Series, which is the perfect time to recap what we’ve talked about so far. I also share why you need to join the optimization bootcamp and the topics for the masterclasses to give you a taste of what it has in store for you! Moreover, I share the technical and soft skills needed in the programmatic industry.
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program (https://www.reachandfrequency.live), a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Interested in training or hiring programmatic juniors? Book a Free Call: https://www.heleneparker.com/contact
00:00:06 – Recap of the Programmatic Well-Being Series
00:02:05 – Optimization Bootcamp
00:04:06 – Topics for the masterclass
00:05:12 – Building your own pipeline
00:06:07 – Frequency and Recency
00:09:12 – Reasons to join the masterclass
00:15:28 – Technical and Soft skills you need in programmatic advertising
00:16:56 – The fundamental job of a programmatic trader
00:18:36 – Optimization
00:20:34 – Tracking and Strategizing
00:21:41 – Soft Skills you need in programmatic
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
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