For today’s episode, Tomer Treves of Adnimation is joining us. We’ll be discussing the publisher’s point of view like monetizing from the back end. As Tomer expresses the publisher’s perspective, I will be sharing the buyer’s perspective.
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Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
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00:00:35 – What this episode is about
00:01:02 – Introducing Tomer Treves
00:03:59 – Defining Tomer Treves’ job to a 5 year-old
00:04:41 – The publisher’s point of view
00:08:33 – Time is a commodity
00:10:17 – Publisher’s view about open exchange to private deals
00:14:36 – Customize and Specialize
00:17:50 – 3 Things you need to know about the publisher side of programmatic
00:24:08 – Fun fact about Tomer Treves
00:26:20 – What would Tomer say to his younger self given the chance
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Company Website: https://www.adnimation.com/
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