When this podcast was launched back in 2018, one of the biggest reasons was to share knowledge and highlight diversity. In the last 4-5 years, it grew into a community where we meet weekly and talk all things programmatic activations and industry trends.
With that said, one of our goals in 2023, was to invite more guests during the free community where members would have the opportunity to learn and ask questions directly.
Myles Younger joined us in our weekly community call, aka the Programmatic Meetup. In this episode, Myles talks about data privacy, data clean rooms, and identity from definition to hot takes. At the latter part of the episode, some of our ninjas had the chance to ask questions directly to Myles and discuss as a group. Truly a wonderful opportunity and experience!
Thanks to our friend at U of Digital!
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Interested in training or hiring programmatic juniors? Book a Free Call
00:00:29 – 2 Wins and a Challenge
00:03:42 – Myles Younger Introduction
00:06:25 – Myles’ shift into programmatic
00:07:52 – Defining programmatic to a 5 years old
00:15:40 – Latest important news about data privacy
00:21:28 – Changing the meaning of third party cookies
00:26:20 – Data Clean Rooms
00:31:18 – DMP Obsoletion
00:33:12 – Data Clean Rooms Accessibility
00:36:16 – Data Clean Rooms difference from DMP or Data Lake
00:39:04 – Question and Answer
00:50:54 – Words of Wisdom from Myles Younger
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
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