148. A Buyer’s Introduction to Made For Arbitrage (MFA) Sites




April 16, 2024


Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we’re on a mission to empower programmatic traders and buyers to recognize and evade these digital landmines.

So, if you’re ready to elevate your understanding of MFA(s) and steer clear of its pitfalls, tune in for an episode that combines practical insights with actionable advice—and yes, next week, we’ll unravel yet another layer of the ad tech onion, Adalytics report #2 on Forbes!

To get the training roadmap sample, request it here: https://www.heleneparker.com/programmatictrainingsample/

Additional Resources:






About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️

Hire people from our program mentioned above

Interested in training or hiring programmatic juniors? Book a Free Call


(00:03 – 00:28) Arbitrage vs. Advertising

(04:08 – 05:41) Understanding MFA Websites and KPIs

(06:53 – 08:51) High Ad Density and MFA Sites

(11:32 – 13:10) Website Analysis and Verification Tools

(19:08 – 21:02) Inefficiencies in Digital Advertising Industry

(21:09 – 24:44) Ad Placement on MFA Websites

(25:53 – 28:36) Maximizing Efficiency With AI Tools

(36:45 – 37:52) Toy Factory Production Tracking System, a Tale of ChatGPT

(44:33 – 45:01) Chrome Extensions for Industry Knowledge

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Meet The Team:

Hélène Parker – Chief Programmatic Coach

Helene Parker Consulting LLC

Programmatic Media Experts | LinkedIn

Learn Programmatic


As a Programmatic Ninja

Programmatic Coaching Newsletter

Programmatic Digest

Youtube | LinkedIn | Instagram

Manuela Cortes – Co-Host

Programmatic Digest In Espanol

Manuela Cortes – ADAPEX Inc | the adtech of Datrix group | LinkedIn

Get this directly in your inbox weekly including more gems!

Let’s keep in touch: Sign up to receive our weekly newsletter here:


Join our next training program by signing up to our waitlist below:


Also take a moment to check out: How To Optimise Data Segment:


Join Our Slack Channel for programmatic ninjas looking to level up and build a network: