🎧 Summary:
Knowing how to optimize a campaign is one skill. Explaining what it means to a CMO is another.
In this episode of The Trader’s Corner, our special Programmatic Digest series highlighting fellow programmatic ninjas and their everyday challenges, wins, and lessons, Hélène Parker catches up with Dennis Paredes of WMX, recorded at Programmatic I/O.
Dennis shares how he approaches agency work through problem-solving, starting with understanding what clients need and translating campaign details into clear conversations with leadership.
They also discuss helping junior employees build strong media fundamentals, introducing AI with privacy guardrails, and digging deeper into inventory quality and campaign data.
Plus, Dennis shares the mindset shift that helped him grow: recognizing that thinking you know everything can stop you from learning.
In this episode:
Why listening to clients comes before choosing a solution.
Translating tactical campaign details into business conversations.
Using enterprise AI tools while protecting client information.
Why media basics still matter when hiring and training.
Understanding the inventory you’re buying and where performance comes from.
How mentorship and openness to feedback support career growth.

🧠 About Us:
I’m the person programmatic traders reach out to when they want to become more confident, efficient, and effective, from hands-on DSP activation to smarter optimization.
I’m also the person media and ad-tech partners call when they want to better understand those buyers, strengthen their positioning, build deeper partnerships, and grow revenue.

www.heleneparker.com

👤 Meet Our Guest:
Dennis Paredes – Director of Performance Marketing – WMX
Dennis Paredes works at WMX, an agency based in Miami. His work involves understanding client needs, digging into campaign data, and communicating media decisions to stakeholders. In this conversation, he shares his perspective on team development, responsible AI adoption, and continuous learning.
📎 Connect on LinkedIn: https://www.linkedin.com/in/publicwizard/
Check out: https://www.wearewmx.com/

💻 Meet The Team:
Hélène Parker – Chief Programmatic Coach
🌐 heleneparker.com
🔗 LinkedIn: https://www.linkedin.com/in/helene-parker/
Manuela Cortes – Co-Host, Programmatic Digest en Español
🔗 LinkedIn: https://www.linkedin.com/in/manuela-cortes-/

🎓 Learn Programmatic:
For Individual Buyers: https://heleneparker.com/library
Subscribe to the Newsletter: https://heleneparker.com/newsletter
Be the first to find out about free programmatic training workshops: https://www.heleneparker.com/waitlist/

📲 Follow Us:
🔗 LinkedIn: https://www.linkedin.com/company/programmatic-digest-podcast
▶️ YouTube: https://www.youtube.com/@programmaticdigest