NEW EPISODE IS LIVE TODAY!

40% of the budget. Zero lift in store.

Programmatic ninjas, imagine explaining THAT to your client.

In Episode 212, Charlie Simon from RTB House shares a case that raises a question every media buyer should ask:

Are we paying for targeting that actually helps the campaign?

A convincing audience story is only the beginning. We still need to understand what changed because we spent the money.

Watch this clip, then catch our full conversation on the Programmatic Digest Podcast on YouTube, Spotify, or Apple Podcasts.

What would you ask before approving that budget?

#ProgrammaticAdvertising #MediaBuying #ProgrammaticDigest