32. LiveRamp Identity Link vs. 3rd Party audience with Reny Morel

AUTHOR

hparker

DATE

October 13, 2021

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In the Sensei’s Corner this week, we welcome Reny Morel, Senior Analyst and Programmatic at Digitas North America.

In light of the deprecation of third-party cookies, Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data. Our current focus is on innovative shifts and partnering with other brands to bring a more streamlined process to consumers that result in accurate and relevant data.

This week, we are highlighting:
• The difference between cookies and identities
• How new tests are looking to implement better options for users to consent
• Using healthy CRM data for easier tracking

Connect with:
Reny Morel: https://www.linkedin.com/in/renymorel/
Programmatic Digest Podcast: https://www.heleneparker.com/programmatic-digest-podcast/

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