In the Sensei’s Corner this week, we welcome Reny Morel, Senior Analyst and Programmatic at Digitas North America.
In light of the deprecation of third-party cookies, Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data. Our current focus is on innovative shifts and partnering with other brands to bring a more streamlined process to consumers that result in accurate and relevant data.
This week, we are highlighting:
• The difference between cookies and identities
• How new tests are looking to implement better options for users to consent
• Using healthy CRM data for easier tracking
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