36. SpotX’s Catherine Dale Discusses Addressable TV, Streaming Consumers, and More

AUTHOR

hparker

DATE

October 13, 2021

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In the Sensei’s Corner this week, we welcome Regional VP Catherine Dale of Platform East at SpotX. With her team, she manages new and existing media owner relationships. Additionally, Catherine is a founding member of the Diversity Equity and Inclusion Committee as well as a lead and founding member of the Parents and Caregivers ERG. In this episode, we are discussing the current state and future of CTV, addressable TV, stats showing an 800% increase in ad opportunities in 2020, diversity and inclusion, and audience takeaways from SpotX’s company culture.

Resources:
https://www.spotx.tv/resources/blog/spotxer/more-than-fluff-an-argument-for-investing-in-employee-resource-groups-for-parents-and-caregivers/
https://info.spotx.tv/ctv-is-for-everyone-viewership-report
https://www.emarketer.com/chart/239059/us-cord-cutter-households-2019-2024-millions-change-of-households

Show Notes:
1:19 – Guest Introduction & Background
3:38 – Where CTV Stands Today
6:10 – CTV vs. OTV
7:30 – Will Traditional TV Disappear?
9:44 – What is Addressable TV?
11:55 – Consumption of Today’s Generation
15:10 – March-October 2020 Ad Opportunity Stats for Device Manufacturers
18:00 – Diversity and Inclusion: The Intersection of Data and Addressability
20:50 – What Might Listeners Take Away From SpotX’s Company Culture?
24:56 – Catherine’s Fun Fact and Favorite TV Show
26:23 – Catherine’s Advice to Her Younger Self: Accept opportunities and do favors for friends in your industry.
27:25 – Ways to Connect with Catherine

Connect with:
Catherine Dale:
https://www.linkedin.com/in/catherinecdale/

SpotX – now part of Magnite
https://www.linkedin.com/company/spotx/
https://www.instagram.com/spotx/

Host:
Helene Parker
http://heleneparker.com/
https://www.linkedin.com/in/helene-parker/
https://twitter.com/iamheleneparker
https://www.instagram.com/programmaticdigestpodcast/

Sponsorship Opportunity: [email protected]

Stay Curious!

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