In the Sensei’s Corner this week, we welcome Mia Umanos, Co-Founder of Clickvoyant. She helps unify the efforts of data scientists, developers, designers, and businesses toward a common goal. In this episode, we are discussing issues faced by data analysts, where algorithms fall short, and the power of automation.
Show Note: 🚨
Case Study #1 – How to Increase Margin on Analytics Services – Agency Case Study — Clickvoyant
This case study is based on digData, a marketing analytics consulting firm founded by Kate Bartkiewicz. After connecting her company to Clickvoyant, both digData and her customers benefited. Click to learn more about Kate’s plan, solution, challenge, and the astounding results.
0:35 – An Introduction to Mia and Clickvoyant
2:20 – Current Data Analyst Issues
3:57 – Helene’s Experience with Mia’s Demo
4:56 – How Clickvoyant Got Started and What They Offer
9:30 – Small Agencies and Analytic Experiences
14:45 – What Clickvoyant Provides That Algorithms Cannot
18:25 – Women-Owned Brands
24:20 – The Power of Automation
26:00 – Productivity Tips
27:30 – Mia’s Three Fun Facts
30:29 – Mia’s Advice to Her Freshman Self
If you had to give your younger self advice as you started in the industry, what would it be?
“Don’t stop questioning whether what we’re doing is right.”
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