In the Sensei’s Corner this week, we welcome Stefanie Beach, CEO of SMB Media Consulting. SMB is a full-service digital media consultancy whose services include programmatic strategy and execution through paid search and paid social, as well as website monetization for publishers. In this episode, we are discussing Stefanie’s journey to business as a female entrepreneur, realities of balancing career and parenthood, the impact of COVID-19 on Stefanie’s clients, and how she navigates conversations with publishers in light of cookie deprecation and streaming.
3:28 – An Introduction to Stefanie and SMB Media Consulting
5:18 – Stefanie’s Journey to Business
10:00 – Helene’s Big Leap into Entrepreneurship
12:40 – Female Entrepreneurship and Career vs. Parenthood
15:00 – COVID-19 Personal and Business Impact
19:48 – Navigating Conversations with Publishers in Light of the Latest Updates and Trends
28:11 – Stefanie’s Three Fun Facts
29:40 – Stefanie’s Advice to Her Freshman Self
31:20 – Stefanie’s Advice on Communication for Managers
If you had to give your younger self advice as you started in the industry, what would it be?
Always be curious and don’t be afraid to ask hard questions.
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