In the Sensei’s corner this week, we chat Microsoft Advertising latest with John Lee. 🔥
Consumers make decisions across their shopping journeys, it’s important to consider the power of search and native running in tandem. People exposed to both search and native ads on the Microsoft Audience Network14 are 2.6 times more likely to visit a brand’s site and 3.5 times more likely to convert15 compared to those who are only exposed to paid search ads. They are improving the Microsoft Audience Network by expanding it to include features focused on engaging consumers while ensuring your ads show up in brand-safe environments.
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