54. Does Automation Lead to Efficiency? Google Ads Latest Update




October 13, 2021


In the Sensei’s corner, we welcome Anu Adegbola who is the founder and host of the PPCChat Round-Up podcast. Anu has worked in our industry for over 12 years and more specifically has worked in data analysis and paid search. This week, we discuss our point of view with Google’s latest updates, specifically in Google Ads and Paid Search. Note that this was recorded a couple of weeks ago, prior to Google’s update on moving from Last Click to Data-Driven modeling. We go in-depth on how Google has been pushing for more internal automation leading to a lack of transparency. We also touch on data privacy and the differences in how it’s regulated in the US versus other countries such as the UK, where Anu resides. Anu’s energy and insights are sharp and informative and we know you will enjoy this episode.

Connect with:

Anu Adegbola:
LinkedIn: https://www.linkedin.com/in/themarketinganu/
Instagram: http://instragram.com/ppcchat_roundup
Twitter: http://twitter.com/themarketinganu

Programmatic Digest
Shownotes: https://www.heleneparker.com/programm
YouTube: https://www.youtube.com/channel/UCBGM…
LinkedIn: https://www.linkedin.com/company/prog…
Instagram: https://www.instagram.com/programmati…

Helene Parker
Website: https://www.heleneparker.com/work-wit…
LinkedIn: https://www.linkedin.com/company/hele…
Twitter: https://twitter.com/iamheleneparker
Programmatic Meetup: https://www.heleneparker.com/programm…

00:00 – Podcast Sneak Peak
00:34 – Podcast Introduction
01:43 – Google’s Latest Update
02:41 – Guest Introduction
08:34 – The Programmatic Meetup
10:40 – Automation & Data Purchasing
13:04 – Google Broad Match
17: 07 – Google’s move towards Internal Automation
20:32 – Automation without Transparency
27:07 – Data Privacy
33:59 How Third-Party Cookies affect SEM
37:38 – Moving away from Optimizing Last Click
39:36 – Last Remarks
41:53 – Podcast Outro

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