84. The Importance of DEI and Networking In Programmatic Media With TWIPN




May 11, 2022


🌟 What is the tweet version of today’s podcast: 
Diversity, Equity, and Inclusion isn’t something you can DIY (Do It Yourself). There are professionals and certified consultants you need to partner/hire but as an individual starter,  you must live it personally. PeriodT.  Simply said,  you can learn how to at work but need to actually live it at home, in your personal life.

🔥. How diverse is your personal and professional circle? 

In this episode, we talk about Maya’s and Kelly’s fascinating journeys in the programmatic and AdTech industry and both had so much wisdom to share.
Another important point of discussion was the power of networking.  They both shared some actionable tips on growing and maximizing your network. It is never too soon or too late to start tapping into networking. 

The hardest step is simply the first one, so do it ugly and do it imperfect!

1:00 – Intro
2:21 – Maya Venkatesh, Managing Director- APAC at Affinity Answers
4:22 – WorkReduce Sponsorship
6:07 – Kelly Jacobson Collins
7:32 – Helene’s Journey
9:08 – Kelly’s explanation of programmatic to an 8 years old
12:04 – Maya’s explanation of programmatic to an 8 years old
14:53 – Let’s talk about D.E.I 
18:00 – Maya’s perspective on D.E.I
19:08 – Women only apply if they check all boxes
20:02 – Reach and Frequency Course
22:59 – Men apply if they meet 60% of requirements
27:54 – Kelly’s perspective on D.E.I
29:32 – Imposter Syndrome is real, even when chasing your career
30:28 – Helene’s Tips on finding your dream job
31:56 – The Power in volunteering time to expand and personally grow
35:37 – The impact of raising minions, oops kids  😬
37:41 – Mentoring after a sabbatical as women and the impact on our career
40:27 – The power of networking, even when taking a career break
42:50 – The Women In Programmatic Network
46:01 – What are your top 3 things
50:12 – What wisdom would you share with your younger self 

🦄 Guests Information:

Kelly Jacobson Collins – https://www.linkedin.com/in/kellyjacobsoncollins/
Blis –  https://blis.com/
Maya Venkatesh – https://www.linkedin.com/in/mayavenkatesh/
Affinity Answers –  https://www.affinityanswers.com/
The Women In Programmatic Network – https://www.linkedin.com/company/women-in-programmatic/

Become A Member and Experience sisterhood regionally and globally – Join For Free HERE: https://www.thewomeninprogrammaticnetwork.com/signup

Meet Our Team:

Chief Programmatic Coach
Helene Parker – www.heleneparker.com
Programmatic Digest – www.programmaticdigest.com | @Programmatic Digest
The Reach and Frequency Course – Get 10% as Podcast Listener with podcast10 | www.reachandfrequency.live

Cint Davis – https://www.linkedin.com/in/clint-davis-373421194/
Social Media Manager We are hiring!

Want to Sponsor the Podcast:   Email us at [email protected]

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.

See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad