85. AdExchanger’s Programmatic I/O Las Vegas: My Takeaways

AUTHOR

hparker

DATE

June 8, 2022

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In this episode of the programmatic digest, I review my 3 biggest takeaways from the AdExchanger’s Programmatic I/O in Las Vegas. If you want the tweet version, it will be:
– Streaming Fundamentals
– Data Clean Rooms, what you need to know?
– Programmatic Activation: actionable insights
– Birthday Month Specials: VIP Days available to review your current programmatic activation and level up.

TimeStamp:
00 — Special Episode on Takeaway from the Programmatic I/O Las Vegas
02:20 — Shoutout To Shiv and the UofD Newsletter
06:05 — Notes on the Trade Desk and Dish Network panel
07:16 — Gabriel Gomes comment
09:23 — Story time about the eMarketers
10:17 — Meeting Paul Verna was everything I need in my life
12:47 — What To Expect in the next 18-24 months by Paul Verna
14:45 — Data Clean Rooms Panel with Ari Paparo, Kaitie Coghlan, Lauren Wetzel
22:38 — William Sonoma and Jounce Media Presentation
24:55 — Honorary Mention to Jessica B. Lee’s presentation
26:13 — Intergral Ads Science Presentation by Tony Marlow
29:00 — ShareThrough’s presentation by Frank Maguire
32:22 — Programmatic Activation Starter Pack
37:28 — The importance of standardization in Programmatic Activation
40:04 — The Secret Sauce to Employee Retention
45:05 — VIP Days for your Programmatic Activation
49:38 — Birthday Month Special! Woot Woot!

Interested in receiving the deck I presented at Progio LV, Request here:
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