86. How to Scale Your First-Party Data Strategy




June 15, 2022


This podcast was made in partnership with WorkReduce.

We welcome Josh Perlstein of Response Media to the Sensei’s Corner. Response Media is a Digital and Direct Agency specializing in building valuable, meaningful relationships between brands and consumers at scale. In this episode, Josh Perlstein and I discuss what data-driven advertising is, the latest trends in first-party data and cookie deprecation, and Josh shares a Case Study on a company that he helped best utilize their first-party data. Josh also leaves us with three actionable steps to take our first-party data usage to the next level.

00:42 – Josh’s Introduction
05:21 – What is data-driven advertising?
8:56 – First-party data & cookie deprecation latest updates & trends
17:59 – First-Party Data Use Case Study
28:55 – Three Actionable Steps to Take First-Party Data Usage to the Next Level
37:05 – Josh’s Fun Fact
39:52 – Josh’s Advice to His Younger Self

Resources & Links Mentioned in the Episode:
Sartori Cheese – Handcrafted cheese and wine pairings
Website | Shop

Guest Information:
Josh Perlstein – CEO of Response Media
LinkedIn | Website

Meet Our Team:
Hélène Parker – Chief Programmatic Coach
Clint Davis – Editor
Andria Singletary – Podcast Manager

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