90. Being A Project Manager in the Programmatic Industry




July 12, 2022


We welcome Alexus Smith of IAB to the Sensei’s corner. Alexus is a Project Manager at IAB, which equips the media and marketing industries to excel in the digital economy. In today’s episode, Alexus and I discuss project management and event planning in the programmatic advertising industry and what is required to plan a major event in our industry.
01:26 – Alexus’ Introduction
03:38 – What is Project Management? A Simplified Definition.
09:33 – Alexus’ Favorite Part of Program Planning
11:27 – What is a Communication Plan?
15:06 – Alexus’ Superwoman Moment
21:00 – Three Things to Consider When Planning & Managing an Event
25:55 – Networking Tips for Introverts
31:29 – Alexus’ Journey
34:49 – Skills Needed to Be a Project Manager
38:44 – Alexus’ Weekly Self-Care