97. How to Prepare for Signal Loss with Sarah Polli




August 23, 2022


We welcome Sara Polli of Hearts & Science to the Sensei’s corner. Sarah is the Senior Director of Marketing Technology at Hearts & Science. In today’s episode, Sarah and I discuss how to prepare for signal loss and why it is important to understand your environment.

01:48 – Meet Sarah Polli
08:57 – Sarah’s Thoughts on Cookie Deprecation
14:08 – What Everyone Should Know About Signals and Signal Loss
18:41 – Where to Begin with the Cookie Deprecation
23:22 – Identifying How Things Are Measured
30:44 – Marketing Mixed Modeling vs. Multi-Touch Attribution
32:21 – Sarah’s Actionable Insight
34:14 – Sarah’s Definition of Programmatic Advertising
38:19 – How to Connect with Sarah