Programmatically Correct: The Cookie Crumble Review

AUTHOR

hparker

DATE

October 13, 2021

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We had some technical issue but it only lasted the first minute 😃
❗️ Sound resumes at the 1 min 03-sec mark ❗️

This past couple of week’s theme was The Cookie Crumble. We covered the origins of the cookie and how advertising has used cookies in audience targeting. We also talked about the potential solutions as I am super optimistic for this industry and covered some positive options to consider as we move into a cookie-less world.

The Programmatically Correct is A Live Social Serie on Mondays & Thursdays Where We Demystify The Programmatic Media Industry For Digital Marketers.
You can tune in at 12 PM ET (GMT-4) on all major social networks including Clubhouse.

This is for you if:
✅ You’re a growing digital marketing agency that’s ready to add programmatic media to your biz mix OR have already started but aren’t converting
✅ You’re a professional with traditional media background looking to expand your skillset
✅ You are a brand or company looking to bring programmatic in-house
✅ You want expert advice on campaign setup, audience targeting, how to partner up with AdTechs, and more
✅ You want to hang with me and talk all things programmatic including “cookieless”, or rather Identity Link Solutions or CTV or any latest industry update.

This Live Serie is inspired by Helene Parker Consulting:
🤎 The Insertion 🧡
Our signature done-with-you programmatic training solution. Perfect for multi-six-figure Brands and Agency Partners who want to scale their revenue offering Programmatic media as a service while maintaining their high-touch, high-quality business model.

✔️ Head over to heleneparker.com for more deets!

_____________________________________________________________________________________________

About The Host 🦄
Hélène (read “Ellen”) Parker
http://heleneparker.com/
https://www.linkedin.com/in/helene-pa…
https://twitter.com/iamheleneparker
https://www.instagram.com/programmati…

Sponsorship Opportunity: [email protected]

Stay Curious!

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