The Programmatically Correct: The Life of An Ad Impression

AUTHOR

hparker

DATE

October 13, 2021

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The Programmatically Correct is A Live Social Serie on Mondays & Thursdays Where We Demystify The Programmatic Media Industry For Digital Marketers.
You can tune in at 12 PM ET (GMT-4) on all major social networks including Clubhouse.

“An advertiser using programmatic technology uploads an ad to an Ad Server and uses a DSP to help decide where, when, and whom to serve an ad to, as well as how much to bid for each impression opportunity. The bid is submitted through an auction held by an Ad Exchange and if the bid is won, the ad funnels through an SSP into the Publisher’s Ad Server and is placed on the intended webpage”
Check Out content on Programmatic Ecosystem:
Article: https://www.linkedin.com/pulse/programmatic-ecosystem-quick-guide-understanding-key-players-parker/
YouTube: https://www.youtube.com/watch?v=_l9g3p9lGM8&t=1171s

This is for you if:
✅ You’re a growing digital marketing agency that’s ready to add programmatic media to your biz mix OR have already started but aren’t converting
✅ You’re a professional with traditional media background looking to expand your skillset
✅ You are a brand or company looking to bring programmatic in-house
✅ You want expert advice on campaign setup, audience targeting, how to partner up with AdTechs, and more
✅ You want to hang with me and talk all things programmatic including “cookieless”, or rather Identity Link Solutions or CTV or any latest industry update.

This Live Serie is inspired by Helene Parker Consulting:
🤎 The Insertion 🧡
Our signature done-with-you programmatic training solution. Perfect for multi-six-figure Brands and Agency Partners who want to scale their revenue offering Programmatic media as a service while maintaining their high-touch, high-quality business model.

✔️ Head over to heleneparker.com for more deets!

___________________________________________________________________________________________

About The Host 🦄
Hélène (read “Ellen”) Parker
http://heleneparker.com/
https://www.linkedin.com/in/helene-pa…
https://twitter.com/iamheleneparker
https://www.instagram.com/programmati…

Sponsorship Opportunity: [email protected]

Stay Curious!

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