MFAs and More




August 7, 2023


Hi there,

Announcement Of The Week:

We are accepting new clients in need of in-house media buying/growth and looking to pay you 10%🎉 monthly per referrals. It’s as easy as an email intro and collecting the coins once they sign.

Benefit of partnering with us to offer your clients paid media support:Adding a new revenue stream while we take care of everything else including:

  • Selling programmatic services (Display, Mobile, Native, CTV/OTT, Audio, DOOH, paid search, paid social)
  • Media plan strategy (customized to each unique clients)
  • Industry-leading ad tech integrations and partners negotiation
  • Omnichannel campaign management plus some
  • Custom white-labeled reporting dashboards
  • Ongoing Programmatic media education/workshops

Email me “Newsletter Partners” directly for any questions at [email protected]

This is perfect for brands and agencies looking to:

  • Increase their advertising effort or growing their internal team.
  • Have some in-house marketing looking to grow and specialize in paid media.
  • Have an ad spend around $20,000+ monthly on average depending on channels (happy to answer the “how much should we spend if we wanted to do x”).
  • In addition to our training workshops, we specialize in supporting in-house teams looking to grow efficiently by providing expertise in media buying and education.


Noteworthy News of the Week:

How do we determine an MFA (made-for-advertising sites) visually or manually? Is there a secret sauce to excluding MFAs at the media trader level?

I came across Digiday’s article by Seb Joseph, titled Ad tech industry gears up to combat MFAs.

I posted 3 takeaways on LinkedIN here and you should take 5 mins to review the amazing comments and information shared by my linkedIN networks of experts.

Secondly, I was tagged on Jonathan Dick’s post where he wrote QUESTIONS TO ASK ON A PROGRAMMATIC JOB INTERVIEW and it is a gem!!! Check it out if you are in-market for a new career opportunity and or a promotion at work. These questions can determine if it is the right choice for you.


This Week on the Programmatic Digest podcast:

We are sharing a special series recording at Cannes!

Check out all 4 episodes on iTunes and on Spotify!



Agency Partners We Are Proud of Working with:

Above The Fold is your Programmatic experts with the dopest Tiktok account!!!!

At Above The Fold, we are performance-minded programmatic experts, specializing in partnering with businesses to navigate the exciting world of programmatic advertising across web, apps, audio and TV. Our team works as a strategic partner to help guide strategy and ensure that you make the most of this powerful advertising channel.

Reach out to them below and tell them Hélène referred me!

Book a meeting or check out


Want to know if a career in programmatic/paid media is right for you?

Take the Quiz


Cheers to leveling up!

Your Programmatic Coach


About us:

Our mission is to teach historically excluded people how to get started in programmatic media and find a career. We do so by providing on-demand education, a dope community, and support with job placement.

That is why we founded The Reach and Frequency™ program where we focus on training programmatic traders and planners with the tools they need to succeed. This program also includes hands-on experience in DSPs and weekly group coaching.

We are always looking for a referral or simply happy to chat the latest and greatest so don’t hesitate to book a call.