The Power of Ongoing Learning for Programmatic and Paid Media Excellence




October 16, 2023


Hi there,

Noteworthy News of the Week:

Unlocking Growth and Profitability: The Power of Ongoing Learning for Programmatic and Paid Media Excellence

We are already in August 2023 and the last few weeks, the industry has been inundated with articles and discussions around the following topics:

  • SPO, MFAs, Pub’s direct partnership with brands and DSPs
  • CTV/OTT (when are we not talking about anything OTT) 
  • AdTechGod highlighting candidates of the day
  • Attention as a success metric
  • Jobsinadtech looking for partners 
  • Mediamath and aftermath
  • Open marketplace (is that still a thing or am I just holding on to the past?) 
  • GroupBlack ongoing magic and being advocate for black-owned pubs
  • Beeler. Tech is teaching us how to contextually use keywords for brand safety
  • Scope3 urging us to take sustainability seriously 

And brace yourselves as we are now a few weeks away from Q4 and after Q2 and Q3, I can only imagine the excitement during the last quarter of the year. 

The success of any marketing agency, Brand in-house department, and or Adtech hinge on its ability to adapt, innovate, and excel.

But how to do that when teams are overworked and underappreciated and expectations are unreasonable?  

A Learning & Development program to encourage continuous learning.

Allow me to offer some guidance on why one of the most powerful catalysts for achieving this is a robust Learning & Development (L&D) program. 

As an L&D leader, I’d like to share my insights on why developing an ongoing partnership between our learning services and your team is not just beneficial, but imperative, for the growth and profitability of your Programmatic and Paid Media departments, and of course for your clients. 

1. Navigating the Complexities of Programmatic and Paid Media: 

The world of programmatic advertising and paid media is complicated and ever-changing. (I mean look back to the discussion topics I’ve covered above)

From sustainable supply paths to real-time optimization, the landscape requires constant upskilling. An ongoing L&D partnership ensures that your teams have the knowledge and skills to navigate these complexities effectively. 

Our tailored training modules, workshops, and courses will equip your media buying team with the latest tools and strategies, enabling them to execute campaigns with precision and agility. Check out examples of workshops we’ve done in the past here

2. Staying Ahead of the Curve:

The digital marketing arena is marked by innovation, with emerging technologies and trends shaping consumer behavior and campaign strategies. Ah!! says everyone trying to sell right?! 

But here’s the thing: an L&D agenda keeps your teams ahead of the curve, providing insights into the latest industry developments. Our partnership guarantees that your Programmatic and Paid Media departments remain at the forefront of industry trends, enabling them to devise strategies that resonate with today’s tech-savvy consumers. We will be covering industry trends and how it affect your day-to-day and why it is important, but also optimization bootcamps including how to pull/write data insights, etc.

3. Enhancing Efficiency and Effectiveness: 

Efficiency is non-negotiable. Through continuous learning, your teams can enhance their efficiency by streamlining processes and optimizing resource utilization. We go over internal workflows not only focusing on both soft and technical skills but what processes can be automated and standardized such as client onboarding and communication across teams.

This leads to quicker turnaround times, improved campaign performance, and ultimately, satisfied clients. yay!!!

Our workshops focus not only on technical proficiency but also on effective collaboration and communication, fostering a cohesive work environment.

4. Creativity that Converts: 

That whole part!!!! 🎉👏🏽 

But really, Creativity is the heartbeat of marketing success. periodt.

An L&D partnership doesn’t just cultivate technical skills; it fosters creative thinking and problem-solving. By encouraging your teams to think outside the box, we empower them to design campaigns that resonate deeply with your target audience. Both technical prowess and creative thinking translate to campaigns that don’t just look good on paper, but drive tangible results.

5. Employee Satisfaction and Retention: 

Investing in L&D isn’t just about acquiring new skills; it’s an investment in your employees’ growth and job satisfaction. 

It’s commonly reported that a significant portion of employees leave their jobs due to a lack of training and development opportunities; between 30-50% according to reputable sources like Gallup, Deloitte, or SHRM.  

An empowered team is a motivated team. 

By showing your commitment to their development, you demonstrate that you value their contributions and aspirations. This, in turn, leads to higher employee retention rates, saving you the costs associated with frequent turnover.

Schedule a discovery call with us today

6. A Partnership That Evolves: 

It ain’t just about offering pre-packaged training modules; it’s about building a dynamic partnership that evolves with your team’s needs. We propose developing a customized curriculum that addresses the specific challenges and opportunities faced by your Programmatic and Paid Media departments. It ain’t a set-up-and-forget-it type of partnership! 

It also helps that I have been in several roles within a programmatic activation team and understand the demands of the job.

7. Measurable Growth: 

We believe in quantifiable results.

Our partnership will involve milestone evaluations and assessments to track the progress of your teams. This data-driven approach ensures that the growth achieved through our L&D initiatives is measurable and contributes directly to your agency’s profitability.

By investing in the continual development of your teams, you’re investing in the future. As an L&D manager, I’m excited about the prospect of embarking on this journey together, fueling your teams’ potential, and propelling your agency to new heights of success.

Schedule a discovery call with us today

Agency Partners We Are Proud of Working with:

Above The Fold is your Programmatic experts with the dopest Tiktok account!!!! 

At Above The Fold, we are performance-minded programmatic experts, specializing in partnering with businesses to navigate the exciting world of programmatic advertising across web, apps, audio and TV. Our team works as a strategic partner to help guide strategy and ensure that you make the most of this powerful advertising channel.

Reach out to them below and tell them Hélène referred me! 

 [email protected] or book a meeting! |

This Week’s on the Programmatic Digest podcast

The incomparable Brian O’Kelley from Scope3 shared some wisdom on programmatic sustainability.

Check out episode 135 on iTunes and on Spotify

Special Thank you to our Podcast Sponsor:


About Us:

Our mission is to teach historically excluded people how to get started in programmatic media and find a career. We do so by providing on-demand education, a dope community, and support with job placement. 

We are actively accepting new clients and can assist with providing support in

Education via our L&D program or single training/workshops

Activation via staff augmentation


We are always looking for a referral or simply happy to chat the latest and greatest so don’t hesitate to book a call

Cheers to leveling up!

Your Programmatic Coach


About us:

Our mission is to teach historically excluded people how to get started in programmatic media and find a career. We do so by providing on-demand education, a dope community, and support with job placement.

That is why we founded The Reach and Frequency™ program where we focus on training programmatic traders and planners with the tools they need to succeed. This program also includes hands-on experience in DSPs and weekly group coaching.

We are always looking for a referral or simply happy to chat the latest and greatest so don’t hesitate to book a call.