Programmatic Advertising Fundamentals




January 10, 2023


Hi there,

What Programmatic Media Is

According to Oxford Dictionary, Marketing is the action or business of promoting and selling products or services, including market research and advertising.

According to Economic Times, advertising is a means of communication with the consumer of a product or service. It is from the Latin verb advertere, meaning “to turn one’s attention to (something).

Marketing is what brands do to talk to their perfect customer. Advertising is a marketing method used to talk to those customers.

Many advertising methods are used and categorized under Traditional Advertising (Cable TV, Print, Radio…) and Digital (social, search, display, native, streaming audio and video, etc)

Thus, Programmatic advertising is a form of digital advertising that automates how we talk to a brand’s perfect customer via digital channels.

Specifically, Programmatic advertising automates the marketplace buying and selling of advertising space.

According to, Programmatic is an adjective. It refers to tasks that can be done automated (using programs), especially as opposed to tasks that have to be done manually (by a person).

Let us illustrate this with the following example:

When buying or trading stocks, we use technology to access stock information, pricing, and the company’s details and history.

We can use fidelity, Ellevest, or a Tradestation to buy stock from Apple, Hertz, and Pubmatic.

Cheers to leveling up!

Your Programmatic Coach


About Helene Parker Consulting LLC, we offer programmatic media activation training and workshops. Here are some example of training topics you could offer your team!

Our mission is to help 1,000 individuals with little to no experience in marketing to become programmatic media traders and planner with The Reach and Frequency™ Program (share with a friend or co-worker and offer them 20% off with code newsletter20).

We are always looking for a referral or simply happy to chat the latest and greatest so don’t hesitate to book a call 😬