114. Is Media Value Based On Currency or Measurement? Seraj Bharwani Address

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hparker

DATE

January 10, 2023

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This week we are excited to welcome Seraj Bharwani. He talks about currency and measurement. Also, this episode is where he addresses the question: Is media buying based on currency or measurement? Along with these, Seraj also touched based on brand safety. 

Timestamp:

00:01:22 – Who is Seraj Bahrwani

00:04:38 – Talking about the consumer journey

00:11:45 – The Journey Metaphor

00:13:04 – Democratizing programmatic advertising

00:13:17 – There should be no limits on what people want to run

00:14:45 – Communicating the end results to clients

00:17:34 – The currency is in the results driven from it

00:22:13 – Unduplicated reach explained

00:25:55 – Discussing customer propensity

00:27:46 – Messy Middle Loop

00:29:42 – Awareness of education

00:30:25 – One thing you should remember from this episode

00:33:17 – One thing Seraj wishes he knew then that he knows now

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