84. The Importance of DEI and Networking In Programmatic Media With TWIPN




May 11, 2022


What is the tweet version of today’s podcast: 

Diversity, Equity, and Inclusion isn’t something you can DIY (Do It Yourself). There are professionals and certified consultants you need to partner/hire but as an individual starter,  you must live it personally. PeriodT.  Simply said,  you can learn how to at work but need to actually live it at home, in your personal life.

How diverse is your personal and professional circle? 

In this episode, we talk about Maya’s and Kelly’s fascinating journeys in the programmatic and AdTech industry and both had so much wisdom to share.
Another important point of discussion was the power of networking.  They both shared some actionable tips on growing and maximizing your network. It is never too soon or too late to start tapping into networking. 

The hardest step is simply the first one, so do it ugly and do it imperfect!


1:00 – Intro

2:21 – Maya Venkatesh, Managing Director- APAC at Affinity Answers

4:22 – WorkReduce Sponsorship

6:07 – Kelly Jacobson Collins

7:32 – Helene’s Journey

9:08 – Kelly’s explanation of programmatic to an 8 years old

12:04 – Maya’s explanation of programmatic to an 8 years old

14:53 – Let’s talk about D.E.I 

18:00 – Maya’s perspective on D.E.I

19:08 – Women only apply if they check all boxes

20:02 – Reach and Frequency Course

22:59 – Men apply if they meet 60% of requirements

27:54 – Kelly’s perspective on D.E.I

29:32 – Imposter Syndrome is real, even when chasing your career

30:28 – Helene’s Tips on finding your dream job

31:56 – The Power in volunteering time to expand and personally grow

35:37 – The impact of raising minions, oops kids  😬

37:41 – Mentoring after a sabbatical as women and the impact on our career

40:27 – The power of networking, even when taking a career break

42:50 – The Women In Programmatic Network

46:01 – What are your top 3 things

50:12 – What wisdom would you share with your younger self 

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