92. How Canela Media Reaches Latin Audience Authentically

AUTHOR

hparker

DATE

July 19, 2022

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We are back with an oldie but goodie! This episode with Isabel Rafferty Zavala was so good last year that we had to share it again! In this episode, Isabel and I discuss strategies for marketing to the Latino community, streaming projections, and much more.

Timestamp:

01:39 – Isabel’s Introduction

08:24 – Tips for Marketing to the Latino Community

13:08 – Canela Media Case Study

23:07 – Streaming Projections

24:35 – How Candela Media Has Prepared Their Publishers for Third Party Cookie Deprecation

30:53 – Isabel’s Motivation for Founding Candela Media

33:08 – Isabel’s Advice for Hélène

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