98. The Future of Programmatic Media Buying with Mike Woods

AUTHOR

hparker

DATE

August 30, 2022

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We welcome Mike Woods of Affinity Solutions to the Sensei’s corner. Mike is the Senior Vice President of Sales and New Client Engagement at Affinity Solutions. In today’s episode, Mike and I discuss the future of programmatic buying, purchase-based insight, and predictive consumer behavioral patterns.

Timestamp:

01:08 – Meet Mike Woods

02:16 – What is Affinity Solutions?

07:28 – Mike’s Simplified Definition of Programmatic Buying

10:03 – How Affinity Solutions Defines Media Buying and Their Process for Media Buying

12:47 – How to Pitch Media Buying to a Brand or Agency 

15:57 – The Importance of Understanding Consumer Behavior

19:04 – Mike’s Perspective on Cookie Deprecation & Its Impact on Affinity Solutions’ Process for Gathering Data

25:07 – Mike’s Three Takeaways from Today’s Episode

28:52 – Useful Skills that Mike Developed Before Entering the Programmatic Space

30:38 – Mike’s Fun Fact

31:10 – How to Contact Mike

31:59 – Mike’s Favorite Book

Guest Information:

  • Mike Woods – Senior Vice President of Sales and New Client Engagement at Affinity Solutions

Meet Our Team:

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