Programmatic Digest Podcast 58. Takeaways From The AdExchanger’s Programmatic IO

AUTHOR

hparker

DATE

November 2, 2021

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In the Sensei’s corner, our host and Founder Helene Parker share key takeaways from the Programmatic IO conference in NYC hosted by AdExchanger.

Check out YouTube for some fun visuals!

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Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup

Timestamp: 00:00 – Podcast Topic Introduction

01:30 – Shoutout to Adexchanger for hosting The Programmatic IO

02:26 –  The Importance Of Attending Industry’s Conferences/Networking Group

05:10 – What To Expect In Today’s Conversation

05:40 – AdTech isn’t dead by Ari Paparo

07:10 – Marketing is the Skyscraper by Rachel Mervis

07:45 – 3 Top Keypoints About #Progio

10:15 – Meme by IG account 300by250

10:40 – Taxonomy With Jonathan Havorson from Mondelez

14:00 – Investment in Taxonomy and Measurement

16:15 – Ryan Brickmeyer Tweet on Identity Solutions Cost

17:01 –  Contextual As Part Of The Strategy

18:08 – Amanda Martin’s Tweet on Identity Solution Challenges

19:30 – IPOMWEB Tells Us To Test 10-20 Identity Solution

20:10 – Lauren Fisher from Advertiser Perception Presentation

23:41 – Amanda Martin’s Tweet on Buy-Side and Sell-Side Collaboration

24:50 – Million Dollar Question Awards

25:15 – Angelina Eng Session

26:00 – Cuteness Interruption From Home – Ya Welcome

26:20 – Test, Test, Test

27: 45 – Catherine Dale & Chris Kane Killed the CTV Presentation

28:40 – Traditionally Sold, CTV? Ari Paparo

30:22 – Throwback To Third-Party Data

32:20 – Shoutout to StackAdapt for a bomb Presentation on Contextual Targeting

34:09 – Gavin Dunaway’s Tweet On CTV Panel Measurements

37:56 –  Shannon Harris From Jellyfish on Diversity & Inclusion

42:00 – The Great Resignation Explained

45:01 – Programmatic Media Training

47:10 – Brian Chap From The Tech Recipes

49:45 – Six Pillars On In-Housing

55:05 – Thank You’s

58: 17 – The Programmatically Correct Show Details

59:10 – November is Live Podcast Panels

01:00:01 – Programmatic Meetup Details —> Sign Up Today!

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