Programmatic Digest Podcast 66. 2021 Was The Year of Discovery and Possibility

AUTHOR

hparker

DATE

December 28, 2021

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We have made it through another amazing and challenging year🎉

This week in the Sensei Corner we take time to reflect on how much we have accomplished, areas we feel need a little more improvement and discuss some of the future endeavors we hope to pursue in the coming year.

After launching in summer 2019, we ended season 1 in summer 2020 to relaunch officially in February 2021. Our mission is to provide consistent and exciting content to serve and reach our community in the Programmatic and Paid Advertising field. 

From February 2021 to November 2021, we’ve recorded an increase in yearly downloads of 250% and continue to record a monthly increase ranging between 20%-40% MoM. We’ve been extremely strategic and mindful of our promotional efforts leading us to manifest and project 20% MoM growth on Monthly downloads in 2022. 

By the Numbers, it looks like:

  • 200-300 downloads per episode
  • 12,000 downloads total YTD 
  • 1,750  IG Followers 
  • 3,500  LI Followers 
  • And more 

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

 

Meet Our Team:

 

Chief Programmatic Sensei

Helene ParkerProgrammatic Meetup | Website | LinkedIn | Twitter 

Programmatic Digest Shownotes | YouTube | LinkedIn | Instagram

 

Video Editor

Cint DavisLinkedIn

 

Social Media Manager

Tasha Niang  – Website | LinkedIn

Want to Sponsor the Podcast: 

See podcast kit 

Email us at [email protected]

 

Key Takeaways of this Weeks Episode:

  • 2021 Takeaways
  • ​​The mission of the podcast
  • Being Consistent
  • Knowing When to Delegatee
  • Being Purpose-driven
  • Branding Challenges
  • Our Internal Processes
  • Our Podcast by the numbers

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