Programmatic Digest Podcast 66. 2021 Was The Year of Discovery and Possibility




December 28, 2021


We have made it through another amazing and challenging year馃帀

This week in the Sensei Corner we take time to reflect on how much we have accomplished, areas we feel need a little more improvement and discuss some of the future endeavors we hope to pursue in the coming year.

After launching in summer 2019, we ended season 1 in summer 2020 to relaunch officially in February 2021. Our mission is to provide consistent and exciting content to serve and reach our community in the Programmatic and Paid Advertising field.聽

From February 2021 to November 2021, we’ve recorded an increase in yearly downloads of 250% and continue to record a monthly increase ranging between 20%-40% MoM. We’ve been extremely strategic and mindful of our promotional efforts leading us to manifest and project 20% MoM growth on Monthly downloads in 2022.聽

By the Numbers, it looks like:

  • 200-300 downloads per episode
  • 12,000 downloads total YTD聽
  • 1,750聽 IG Followers聽
  • 3,500聽 LI Followers聽
  • And more聽

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

Meet Our Team:

Chief Programmatic Sensei

Helene ParkerProgrammatic Meetup | Website | LinkedIn | Twitter

Programmatic Digest Shownotes | YouTube | LinkedIn | Instagram

Video Editor

Cint DavisLinkedIn

Social Media Manager

Tasha Niang 聽– Website | LinkedIn

Want to Sponsor the Podcast:聽

See podcast kit

Email us at [email protected]

Key Takeaways of this Weeks Episode:

  • 2021 Takeaways
  • 鈥嬧婽he mission of the podcast
  • Being Consistent
  • Knowing When to Delegatee
  • Being Purpose-driven
  • Branding Challenges
  • Our Internal Processes
  • Our Podcast by the numbers

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