We welcome Alexus Smith of IAB to the Sensei’s corner. Alexus is a Project Manager at IAB, which equips the media and marketing industries to excel in the digital economy. In today’s episode, Alexus and I discuss project management and event planning in the programmatic advertising industry and what is required to plan a major event in our industry.
01:26 – Alexus’ Introduction
03:38 – What is Project Management? A Simplified Definition.
09:33 – Alexus’ Favorite Part of Program Planning
11:27 – What is a Communication Plan?
15:06 – Alexus’ Superwoman Moment
21:00 – Three Things to Consider When Planning & Managing an Event
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