We welcome Therran Oliphant of Essence Global, soon to be Essence Mediacom, to the Sensei’s corner. Therran is the Vice President of Data and Technology at Essence Global. In today’s episode, Therran and I discuss changes taking place in privacy data, the open internet, and authentication. Therran also breaks down what data clean rooms are and shares the most important skill traders new to the industry should develop immediately.
02:14 – Therran’s Introduction
09:33 – How Digital Programmatic Advertising has Changed Since Therran Started in this Industry
12:39 – Therran’s Thoughts on Privacy Data and Third-Party Cookie Deprecation
20:29 – Therran’s Perspective on the Open Internet and Authentication
25:34 – Therran’s View on How Best to Advise Agencies Who are Data Rich or Data Poor (Each approach is different!)
30:39 – Therran’s Explanation of Data Clean Rooms to a Five or Six-Year-Old
32:54 – Therran’s Actionable Insight
35:02 – The Skill Set Every New Trader Should Develop Immediately
Therran Oliphant – Vice President of Data and Technology at Essence Global
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.