Michell Ngome shares how she noticed that there is a need for black marketers and how important it is to make all areas of marketing inclusive. With this in mind, she created a community called African American Marketing Association and a podcast called Marketing for the Culture Podcast.
00:00:54 – Getting to know Michelle Ngome and her business
00:05:24 – Pivoting in the business despite having a plan
00:06:58 – Diversity-inclusive marketing service
00:07:54 – When do businesses call Michelle
00:10:58 – Diversity in companies and how they define it
00:11:16 – Signs to know when it’s time to call Michelle
00:14:59 – Michelle’s 5-point framework for inclusive marketing
00:19:31 – Investing in your peace of mind
00:22:31 – Fun things happening in Michelle’s community
00:24:20 – How to be a part of their community
00:25:06 – The perfect sponsor
00:28:28 – The importance of having a great network
00:33:07 – Words of wisdom from Michelle
00:37:30 – Michelle’s first encounter with programmatic advertising
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.