103. The Need For Black Marketers in All Areas of Marketing with Michelle Ngome




October 19, 2022


Michell Ngome shares how she noticed that there is a need for black marketers and how important it is to make all areas of marketing inclusive. With this in mind, she created a community called African American Marketing Association and a podcast called Marketing for the Culture Podcast.

00:00:54 – Getting to know Michelle Ngome and her business
00:05:24 – Pivoting in the business despite having a plan
00:06:58 – Diversity-inclusive marketing service
00:07:54 – When do businesses call Michelle
00:10:58 – Diversity in companies and how they define it
00:11:16 – Signs to know when it’s time to call Michelle
00:14:59 – Michelle’s 5-point framework for inclusive marketing
00:19:31 – Investing in your peace of mind
00:22:31 – Fun things happening in Michelle’s community
00:24:20 – How to be a part of their community
00:25:06 – The perfect sponsor
00:28:28 – The importance of having a great network
00:33:07 – Words of wisdom from Michelle
00:37:30 – Michelle’s first encounter with programmatic advertising

Meet Our Team:
Hélène Parker – Chief Programmatic Coach
Programmatic Meet Up: https://www.heleneparker.com/programmaticmeetup/
Website: https://www.heleneparker.com/work-with-me/
LinkedIn: https://www.linkedin.com/company/helene-parker-consulting-llc
Twitter: https://twitter.com/iamheleneparker

Programmatic Digest
Youtube: https://youtu.be/0b5LZfIDfxw
LinkedIn: https://www.linkedin.com/company/programmatic-digest-podcast
Instagram: https://www.instagram.com/programmaticdigestpodcast/

The Reach & Frequency Course – Listeners get a 10% discount with code podcast10: https://www.reachandfrequency.live/

Michelle Ngome
LinkedIn: https://www.linkedin.com/in/mngome
Twitter: https://www.twitter.com/michellengome
Instagram: https://www.instagram.com/michellengome
Website: https://www.aa-ma.org/
Podcast: https://www.aa-ma.org/black-entrepreneur-and-marketing-podcast/

Alexa Gabrielle Ramos – Podcast Editor
Instagram: https://www.instagram.com/mkng_crafts/
Website: https://www.sandscreative.ca
LinkedIn: https://www.linkedin.com/in/alexa-gabrielle-ramos-b89047166/

S and S Creative Media – Podcast and Media Manager
Instagram: https://www.instagram.com/s.and.s.creative
Website: https://www.sandscreative.ca
LinkedIn: https://www.linkedin.com/company/s-and-s-creative-media/