Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic.
00:01:55 – Who is Carlos
00:03:59 – Carlos’ first role in the programmatic space
00:06:09 – Carlos’ day-to-day life
00:08:21 – The importance of experimenting when it comes to programmatic activation
00:13:18 – How results are being measured
00:16:07 – An experiment with a completely different result than what Carlos was expecting
00:19:52 – How Carlos continue educating himself and pass it on to junior-level teams
00:26:43 – The programmatic community and mentorship
00:32:30 – The importance of understanding other channels
00:41:15 – One fun fact about Carlos
00:44:00 – Carlos’ advice to his younger self
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