108. Why Testing Is Important in Your Programmatic buying with Carlos Villanueva

AUTHOR

hparker

DATE

November 23, 2022

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Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic.

Timestamp:
00:01:55 – Who is Carlos
00:03:59 – Carlos’ first role in the programmatic space
00:06:09 – Carlos’ day-to-day life
00:08:21 – The importance of experimenting when it comes to programmatic activation
00:13:18 – How results are being measured
00:16:07 – An experiment with a completely different result than what Carlos was expecting
00:19:52 – How Carlos continue educating himself and pass it on to junior-level teams
00:26:43 – The programmatic community and mentorship
00:32:30 – The importance of understanding other channels
00:41:15 – One fun fact about Carlos
00:44:00 – Carlos’ advice to his younger self

Meet Our Team:
Hélène Parker – Chief Programmatic Coach
Programmatic Meet Up: https://www.heleneparker.com/programmaticmeetup/
Website: https://www.heleneparker.com/work-with-me/
LinkedIn: https://www.linkedin.com/company/helene-parker-consulting-llc
Twitter: https://twitter.com/iamheleneparker

Programmatic Digest
Youtube: https://youtu.be/0b5LZfIDfxw
LinkedIn: https://www.linkedin.com/company/programmatic-digest-podcast
Instagram: https://www.instagram.com/programmaticdigestpodcast/

The Reach & Frequency Course – Listeners get a 10% discount with code podcast10: https://www.reachandfrequency.live/

Carlos Villanueva
LinkedIn: https://www.linkedin.com/in/carlos-villanueva-1042831/

Alexa Gabrielle Ramos – Podcast Editor
Instagram: https://www.instagram.com/mkng_crafts/
Website: https://www.sandscreative.ca
LinkedIn: https://www.linkedin.com/in/alexa-gabrielle-ramos-b89047166/

S and S Creative Media – Podcast and Media Manager
Instagram: https://www.instagram.com/s.and.s.creative
Website: https://www.sandscreative.ca
LinkedIn: https://www.linkedin.com/company/s-and-s-creative-media/

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