111. How to Get Started as a Programmatic Media Trader




December 20, 2022


We welcome Nima Fallahi of GroupeConnect to the Sensei’s corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it’s like when you first enter the programmatic media industry. We also take a deep dive into Nima’s programmatic media journey.

00:01:33 – Nima’s Introduction
00:02:44 – What is programmatic media? A simplified definition.
00:08:08 – Nima’s programmatic media journey
00:15:47 – Challenges you may face in programmatic media
00:29:17- 3 Takeaways from Today’s Episode
00:33:50 – Nima’s 2 Wins and A Challenge
00:36:12 – Nima’s Fun Fact
00:38:31 – One Thing Nima Wish He Knew Before

Guest Information:
Nima Fallahi- Senior Programmatic Analyst of GroupeConnect
LinkedIn: https://www.linkedin.com/in/nimafallahi/

Meet Our Team:
Hélène Parker – Chief Programmatic Coach
Programmatic Meet Up: https://www.heleneparker.com/programmaticmeetup/
Website: https://www.heleneparker.com/work-with-me/
LinkedIn: https://www.linkedin.com/company/helene-parker-consulting-llc
Twitter: https://twitter.com/iamheleneparker

Programmatic Digest
Youtube: https://youtu.be/0b5LZfIDfxw
LinkedIn: https://www.linkedin.com/company/programmatic-digest-podcast
Instagram: https://www.instagram.com/programmaticdigestpodcast/

The Reach & Frequency Course – Listeners get a 10% discount with code podcast10: https://www.reachandfrequency.live/

Alexa Gabrielle Ramos – Podcast Editor
Instagram: https://www.instagram.com/mkng_crafts/
Website: https://www.sandscreative.ca
LinkedIn: https://www.linkedin.com/in/alexa-gabrielle-ramos-b89047166/

S and S Creative Media – Podcast and Media Manager
Instagram: https://www.instagram.com/s.and.s.creative
Website: https://www.sandscreative.ca
LinkedIn: https://www.linkedin.com/company/s-and-s-creative-media/