50. Professor Susan Wallace Talks Programmatic In-House Pros and Cons




October 13, 2021


In the Sensei’s Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic perspective.

Click the link below to learn more about the 2020 International Report on Programmatic In-housing
Link: https://www.iab.com/wp-content/uploads/2020/07/IAB_2020ProgrammaticInHousing_International_2020-08.pdf

Connect with:

Professor Susan Wallace
LinkedIn: https://www.linkedin.com/in/suewallace4/

Programmatic Digest
Shownotes: https://www.heleneparker.com/programmatic-digest-podcast/
YouTube: https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw
LinkedIn: https://www.linkedin.com/company/programmatic-digest-podcast
Instagram: https://www.instagram.com/programmaticdigestpodcast/

Helene Parker
Website: https://www.heleneparker.com/work-with-me/
LinkedIn: https://www.linkedin.com/company/helene-parker-consulting-llc
Twitter: https://twitter.com/iamheleneparker
Programmatic Meetup: https://www.heleneparker.com/programmaticmeetup/

00:00 – Podcast Introduction
00:44 – 50th Episode Celebration
01:36 – Guest Introduction
05:17 – Programmatic In-housing vs Non-In-housing
08:43 – Welcoming the Programmatic Meetup
10:55 – Bringing Programmatic Media In-house from a global view
13: 14 – Brand Transparency
17:16 – DSP Support
21:39 – Marketing Strategy from Holistic Perspective
24:00 – Closing Remarks
27:18 Podcast Outro

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