51. How Programmatic Teams Can Use Internal Automation for Efficiency




October 13, 2021


In the Sensei’s Corner this week, we welcome Noor Naseer, Sr. Director of Media Innovations & Technology at Centro. Noor talks about how automation tools are necessary for our industry to improve team efficiency by assessing opportunities and challenges in their day-to-day and across other departments. She also gives us some examples of how we can fix automation problems, and how automation has impacted media buying. Do you currently have internal automation? How are you inspiring your teams into being effective in their campaign performances? What are you doing to remain productive and creative?

Connect with:

Noor Naseer
LinkedIn: https://www.linkedin.com/in/noornaseer/

Website: https://www.centro.net/solutions/basis
Podcast: https://www.centro.net/podcast

Programmatic Digest
Shownotes: https://www.heleneparker.com/programmatic-digest-podcast/
YouTube: https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw
LinkedIn: https://www.linkedin.com/company/programmatic-digest-podcast
Instagram: https://www.instagram.com/programmaticdigestpodcast/

Helene Parker
Website: https://www.heleneparker.com/work-with-me/
LinkedIn: https://www.linkedin.com/company/helene-parker-consulting-llc
Twitter: https://twitter.com/iamheleneparker
Programmatic Meetup: https://www.heleneparker.com/programmaticmeetup/

00:00 – Podcast Introduction
01:07 – Guest Introduction
02:29 – Offering Thought Leadership in a Valuable way
05:13 – Automation in Digital Media
10:19 – The Programmatic Meetup Intro
12:25 – Opportunities to Fix Automation Problems
17:27 – Tools For Automations
19:23 – Automation from 3 Different Perspectives
22:50 – Visual & Report Tools for Automation
25:15 – Closing Remarks
30:09 – Podcast Outro

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