Podcast Archives - Helene Parker Consulting LLC https://www.heleneparker.com/./programmatic-digest-podcast/ Programmatic Education Consultancy With A Hybrid Touch of Execution and Hands-On Keyboard Focus Wed, 10 Sep 2025 03:44:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.heleneparker.com/wp-content/uploads/2019/06/cropped-pink-glasses-favicon-1-32x32.png Podcast Archives - Helene Parker Consulting LLC https://www.heleneparker.com/./programmatic-digest-podcast/ 32 32 184. AI, Attribution & Attention: Insights from IAB’s Angelina Eng | Programmatic Digest Podcast https://www.heleneparker.com/programmatic-digest-podcast/184-ai-attribution-attention-insights-from-iabs-angelina-eng-programmatic-digest-podcast/ https://www.heleneparker.com/programmatic-digest-podcast/184-ai-attribution-attention-insights-from-iabs-angelina-eng-programmatic-digest-podcast/#respond Wed, 10 Sep 2025 06:00:21 +0000 https://www.heleneparker.com/?p=9527 In this episode of the Programmatic Digest, host Manuela Cortes sits down with Angelina Eng, Vice President at IAB, to unpack the evolving world of measurement, attribution, and attention in digital advertising. Angelina shares her deep expertise in helping reduce friction across the ad tech ecosystem and establishing industry best practices through IAB’s Measurement, [...]

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In this episode of the Programmatic Digest, host Manuela Cortes sits down with Angelina Eng, Vice President at IAB, to unpack the evolving world of measurement, attribution, and attention in digital advertising.

Angelina shares her deep expertise in helping reduce friction across the ad tech ecosystem and establishing industry best practices through IAB’s Measurement, Addressability, and Data Center. She breaks down the misconceptions around last-touch attribution, the importance of assisted attribution, and how weighting ad formats can better reflect their role in the funnel.

We also explore the challenges and opportunities in publisher–buyer collaboration, the adoption of conversion API standards, and why standard taxonomies are critical for interoperability. Angelina offers practical steps for media buyers and publishers looking to elevate transparency, data harmonization, and campaign effectiveness.

The conversation also dives into the future of attention metrics, how they’re being defined and measured, and whether they can become a standard KPI. Finally, Angelina shares her thoughts on how AI is reshaping the ad tech stack—from operations to optimization—while emphasizing the need for compliance, minimizing bias, and balancing human oversight.

Plus, we get to know Angelina beyond her work, including her love for the outdoors, salsa dancing, and family life.

If you’ve ever struggled with attribution models, measurement frameworks, or attention debates, this episode is packed with clarity and forward-looking insights.

About Us:

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

Programmatic Training & Coaching:

Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership

Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Timestamps

00:00 – Welcome & Guest Intro
 01:43 – Attribution Misconceptions Explained
 05:26 – Assisted Attribution & Weighted Assets
 08:26 – Conversion APIs & Publisher Collaboration
 11:12 – Attention Metrics: Hype vs Reality
 18:26 – Standardization & IAB’s Role in Data Alignment
 26:05 – How AI is Reshaping Ad Tech
 30:53 – Fun Facts with Angelina Eng

Meet Our Guest:

Angelina Eng, IAB

https://www.linkedin.com/in/angelinaeng

Meet The Team:

Hélène Parker – Chief Programmatic Coach

https://www.heleneparker.com/ 

https://www.linkedin.com/in/helene-parker

 

Manuela Cortes – Co-Host 

Programmatic Digest In Espanol: 

https://www.linkedin.com/in/manuela-cortes-

Learn Programmatic

As a TEAM: https://www.heleneparker.com/workshop/

As a Programmatic Ninja: https://www.heleneparker.com/course/

Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/

Programmatic Digest

https://www.linkedin.com/company/programmatic-digest-podcast

https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw

 

  

Looking for programmatic training/coaching? 

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset

https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course:

Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Join our next workshop by signing up to our waitlist below:  https://www.heleneparker.com/waitlist/

The post 184. AI, Attribution & Attention: Insights from IAB’s Angelina Eng | Programmatic Digest Podcast appeared first on Helene Parker Consulting LLC.

]]> https://www.heleneparker.com/programmatic-digest-podcast/184-ai-attribution-attention-insights-from-iabs-angelina-eng-programmatic-digest-podcast/feed/ 0 175. Reaching Hispanic Audiences with Premium Video + Programmatic Power https://www.heleneparker.com/programmatic-digest-podcast/175-reaching-hispanic-audiences-with-premium-video-programmatic-power/ https://www.heleneparker.com/programmatic-digest-podcast/175-reaching-hispanic-audiences-with-premium-video-programmatic-power/#respond Wed, 14 May 2025 18:32:08 +0000 https://www.heleneparker.com/?p=9520 In this episode, we’re joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience. Augusto shares how Digo was built to serve vibrant communities such as  Dominicans, Puerto Ricans, Salvadorans, [...]

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In this episode, we’re joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience.

Augusto shares how Digo was built to serve vibrant communities such as  Dominicans, Puerto Ricans, Salvadorans, and more through premium video content. Meanwhile, Anthony shows us how JWP Connatix powers this mission with advanced tech to deliver and monetize video content effectively.

Together, they explain how viewer habits are shifting; everyone’s watching more video and why publishers and advertisers need to keep up. The solution? Using tools like Private Marketplaces (PMPs) and Demand-Side Platforms (DSPs) to reach Hispanic audiences in brand-safe, culturally relevant ways.

But the real secret sauce? Authenticity. Augusto and Anthony talk about why brands need to understand cultural nuances, not just demographics, to truly connect. By building long-term, genuine partnerships and embracing digital transformation, especially among Latin American and Spanish-language media, brands can unlock the full power of the Hispanic market.

Tune in for an insider’s look at what it takes to create meaningful connections and successful campaigns in today’s video-first world.

🚨 New cohort kicks off next week! Just a few seats left in the Reach and Frequency™ program—designed for programmatic buyers and ad ops pros ready to optimize smarter and activate with confidence.

Don’t miss your chance to join this hands-on, expert-led experience.

👉 Secure your spot now: https://reachandfrequencycourse.thinkific.com/courses/program 

About Us:

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

  • Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/

Programmatic Training & Coaching:

Timestamp:

(00:03) – Video Technology Partnership in Media

(09:00) – Hispanic Audience Engagement Through Premium Partnerships

(23:28) – Building Authentic Partnerships for Brand Engagement

(36:10) – Direct Contact Information for Partners

 
Meet Our Guest:


Meet The Team:

 

 

Looking for programmatic training/coaching? 

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset
https://reachandfrequencycourse.thinkific.com/courses/program 

Self-Paced Course:
 Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course 

 

 

Join our next workshop by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/ 

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]]> https://www.heleneparker.com/programmatic-digest-podcast/175-reaching-hispanic-audiences-with-premium-video-programmatic-power/feed/ 0 152. Navigating the Future of First-Party Data https://www.heleneparker.com/programmatic-digest-podcast/152-navigating-the-future-of-first-party-data/ https://www.heleneparker.com/programmatic-digest-podcast/152-navigating-the-future-of-first-party-data/#respond Tue, 23 Jul 2024 13:43:53 +0000 https://www.heleneparker.com/?p=9472 What happens when you stumble upon an entire career path by accident? Sasanka Senaratna, commercial director at Evora, shares his fascinating journey into the media industry. Explore the strategic utilization of first-party data in marketing, with a deep dive into American Airlines' loyalty program as a leading example. We'll dissect the methods companies use [...]

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What happens when you stumble upon an entire career path by accident? Sasanka Senaratna, commercial director at Evora, shares his fascinating journey into the media industry.
Explore the strategic utilization of first-party data in marketing, with a deep dive into American Airlines’ loyalty program as a leading example. We’ll dissect the methods companies use to gather and leverage customer data, emphasizing the critical role of customer consent and privacy laws in North America.

We then tackle the complexities of data marketing, discussing the labor-intensive processes and high costs associated with managing first-party data in multi-channel campaigns. Our guest provides valuable insights into how both large and medium-sized brands can navigate these challenges effectively. We also delve into the importance of leveraging data management tools like Evora and the role of mentorship in professional growth.


Free Training Sponsored By Epom:
How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune

On the webinar you’ll find out how to:

  • dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget.
  • streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance.
  • Perfect for: ad agencies, programmatic in-house teams

Thursday, July, 25th

10 AM EDT / 2 PM

UTC / GMT



Register Here:

https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=podcast&utm_campaign=hpc

Can’t join live? No problem, register and you’ll receive the recording to review PLUS some major bonus training 😃

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

We can help 2 ways: 

  1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️ 
  2. Hire people from our program mentioned above 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

(00:00) – Journey in Media and Diversity

(09:27) – Utilizing First Party Data for Marketing

(13:35) – Challenges and Solutions in Data Marketing

(18:10) – Navigating Data Solutions and Industry Tips

(28:20) – Gratitude for Mentorship and Education

New Reach and Frequency® program starting in August!
Sign Up Here:

The 7 Weeks Live Program

Learn How To Optimize  Your Programmatic Campaign in 15mins or Less
https://www.reachandfrequency.live/pages/optimizationchecklist  

 
Meet Our Guest:

  • Sasanka Senaratna
  • https://evorra.com/


Meet The Team:

 

  • Manuela Cortes – Co-Host 
      • Programmatic Digest In Espanol 

 

Training Roadmap Sample Request:

https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link 

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

The post 152. Navigating the Future of First-Party Data appeared first on Helene Parker Consulting LLC.

]]> https://www.heleneparker.com/programmatic-digest-podcast/152-navigating-the-future-of-first-party-data/feed/ 0 148. A Buyer’s Introduction to Made For Arbitrage (MFA) Sites https://www.heleneparker.com/programmatic-digest-podcast/148-a-buyers-introduction-to-made-for-arbitrage-mfa-sites/ https://www.heleneparker.com/programmatic-digest-podcast/148-a-buyers-introduction-to-made-for-arbitrage-mfa-sites/#respond Tue, 16 Apr 2024 02:34:36 +0000 https://www.heleneparker.com/?p=9325     Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these [...]

The post 148. A Buyer’s Introduction to Made For Arbitrage (MFA) Sites appeared first on Helene Parker Consulting LLC.

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Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we’re on a mission to empower programmatic traders and buyers to recognize and evade these digital landmines.

So, if you’re ready to elevate your understanding of MFA(s) and steer clear of its pitfalls, tune in for an episode that combines practical insights with actionable advice—and yes, next week, we’ll unravel yet another layer of the ad tech onion, Adalytics report #2 on Forbes! 

To get the training roadmap sample, request it here:
https://www.heleneparker.com/programmatictrainingsample/  

Additional Resources:

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

We can help 2 ways: 

  1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️ 
  2. Hire people from our program mentioned above 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

(00:03 – 00:28) Arbitrage vs. Advertising

(04:08 – 05:41) Understanding MFA Websites and KPIs

(06:53 – 08:51) High Ad Density and MFA Sites

(11:32 – 13:10) Website Analysis and Verification Tools

(19:08 – 21:02) Inefficiencies in Digital Advertising Industry

(21:09 – 24:44) Ad Placement on MFA Websites

(25:53 – 28:36) Maximizing Efficiency With AI Tools

(36:45 – 37:52) Toy Factory Production Tracking System, a Tale of ChatGPT 

(44:33 – 45:01) Chrome Extensions for Industry Knowledge

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz 


Meet The Team:

  • Manuela Cortes – Co-Host 
      • Programmatic Digest In Espanol 

Get this directly in your inbox weekly including more gems! 

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out:
 How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

The post 148. A Buyer’s Introduction to Made For Arbitrage (MFA) Sites appeared first on Helene Parker Consulting LLC.

]]> https://www.heleneparker.com/programmatic-digest-podcast/148-a-buyers-introduction-to-made-for-arbitrage-mfa-sites/feed/ 0 138. Multicultural Targeting in Programmatic Media with Iesha White https://www.heleneparker.com/programmatic-digest-podcast/138-multicultural-targeting-in-programmatic-media-with-iesha-white/ https://www.heleneparker.com/programmatic-digest-podcast/138-multicultural-targeting-in-programmatic-media-with-iesha-white/#respond Thu, 12 Oct 2023 23:23:03 +0000 https://www.heleneparker.com/?p=9188   Iesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential discussion points including why a person’s identity [...]

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Iesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential discussion points including why a person’s identity isn’t brand unsafe!!!!!!! (yes, we had to explain why excluding keywords such as “black” or “asian” or “queer” is unacceptable and simply wrong!!!). Another important focus was why consider adding multicultural media and how it can affect the bottom line for brands.

Additional resources mentioned in the interview:

● Media Buying Briefing: Agencies expand their DEI goals and offer their expertise to clients
● It’s Time to Dispel the Multicultural Media Scale Myth [Source: AdWeek]

● Black Media Is Being Hurt by Agency Blocklists [Source: AdAge]

● Diverse-owned publishers say they’re still educating advertisers about their audiences [Source:Marketing Brew] ● Combating Corporate ‘Pinkwashing’ During Pride Month With Mutual Aid [Source:Inequality.org]

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call

At Helene Parker Consulting, we provide training and media buying.

Timestamp:

00:00:25 – www.jobsinadtech.com

00:01:35 – Leave us a review on iTunes

00:02:10 – Meet Iesha White

00:05:45 – How She Landed in Programmatic (super interesting story 😅🤣!)

00:11:01 – Shoutout to Gabriel Cohen at Magnite

00:11:50 – The Importance of a diverse team, how it influence my career

00:12:45 – Black People, Queer are often blocked for brand safety reasons, wtf??

00:15:22 – What, How, and Why multicultural targeting is important

00:17:02 – Less than 7% is spent in multicultural media where 40% of the US population is.

00:19:52 – Black owned media ain’t interested in programmatic and prefer direct deals

00:23:03 – Best practices: what you should do

00:25:17 – One’s identity isn’t brand unsafe

00:27:05 – Reaching out to your DSP team to fix it!

00:27:05 – Reach and Frequency™️ program is looking for partners to offer internships/employment

00:32:15 – Why consider spending on diverse/multicultural media

00:37:55 – Targeting strategy

00:40:01 – Actionable insight for buyers/brands

00:44:35 – Iesha’s Word of Wisdom

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

Meet Our Team:

Get this directly in your inbox weekly including more gems!

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out:
How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

The post 138. Multicultural Targeting in Programmatic Media with Iesha White appeared first on Helene Parker Consulting LLC.

]]> https://www.heleneparker.com/programmatic-digest-podcast/138-multicultural-targeting-in-programmatic-media-with-iesha-white/feed/ 0 137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising https://www.heleneparker.com/programmatic-digest-podcast/137-abovethefold/ https://www.heleneparker.com/programmatic-digest-podcast/137-abovethefold/#respond Thu, 12 Oct 2023 23:13:41 +0000 https://www.heleneparker.com/?p=9183   Episode 137 Title:  Boutique Style Agency Client Spotlight 🌟  Above The Fold 🦄  Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies.  They specialise in piecing the [...]

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Episode 137

Title:  Boutique Style Agency

Client Spotlight 🌟  Above The Fold 🦄 

Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies. 

They specialise in piecing the funnel back together for their clients, prioritising all channels the right way by educating, recommending, and testing the full funnel for their brands and clients. 

Jessica and Julianne are a breath of fresh air and their charisma and passion for what they do can be heard in this interview. 

If you are interested in working with the Above The Fold team, feel free to reach out to Julianne Martin, and receive a free media plan to see how programmatic can fit in your marketing/advertising. 

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 


We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:03:23 – Who is Julianne Martin?

00:08:32 – Who is Jessica Chase?

00:15:54 – The importance of 3rd party education training like the Reach and Frequency™️

00:18:02 – Importance of working with a Boutique Style Programmatic Agency

00:22:32 – Specialise teams vs. Account based 

00:27:11 – Piecing the digital advertising puzzle together from top to low funnel 

00:31:02 – The Google Analytics Dance 

00:34:22 – The Success Story of a Startup that Grew Revenue By Partnering With Above The Fold

00:36:45 – Julianne’s Successful Case Study of Supplement eCommerce Brands 

00:40:41 – Why TikToking Programmatic Is Working (Check out @ ProgrammaticAds on TikTok) 

00:43:21 – Jessica’s Word of Wisdom: Prioritising Your Time #TimeManagement #PrioritizingWellness

00:45:51 – Julianne’s Word of Wisdom: Be A Source of Good: Integrity and Expertise #fulfillingwork

00:48:10 – Giving 3 F*cks A Day To Help Keep Your Sanity

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

Meet Our Team:

Get this directly in your inbox weekly including more gems! 

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

 

 

The post 137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising appeared first on Helene Parker Consulting LLC.

]]> https://www.heleneparker.com/programmatic-digest-podcast/137-abovethefold/feed/ 0 134. Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic https://www.heleneparker.com/programmatic-digest-podcast/125-klever-interview-with-marc-poirier/ https://www.heleneparker.com/programmatic-digest-podcast/125-klever-interview-with-marc-poirier/#respond Tue, 04 Jul 2023 07:00:56 +0000 https://www.heleneparker.com/?p=9063 “Listen more, talk less.” This is one of the words of wisdom imparted by our special guest, Marc Poirier, the CEO and Co-founder of Klever Programmatic. He also shares his thoughts about agency trading desks, how to get started in the programmatic industry, and his inspiring journey. Marc gave [...]

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“Listen more, talk less.”

This is one of the words of wisdom imparted by our special guest, Marc Poirier, the CEO and Co-founder of Klever Programmatic. He also shares his thoughts about agency trading desks, how to get started in the programmatic industry, and his inspiring journey. Marc gave emphasis on how they’ve discovered that success comes from putting people first and putting the value of a human over anything else. 

If you want to know the best practices on how you develop relationships with clients, this episode is perfect for you. So, tune in now! 

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 


We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:02:46 – Who is Marc Poirier?

00:05:25 – Defining Programmatic to a 5 year old

00:06:08 – Klever and Marc’s Industry Projections

00:19:12 – Challenges in the programmatic industry

00:25:33 – Properly communicating the KPIs needed to be measured

00:28:25 – Not putting enough emphasis on people

00:38:41 – Marc’s message to his freshman self

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

Meet Our Team:

Get this directly in your inbox weekly including more gems! 

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Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8 

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The post 134. Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic appeared first on Helene Parker Consulting LLC.

]]> https://www.heleneparker.com/programmatic-digest-podcast/125-klever-interview-with-marc-poirier/feed/ 0 128. Latest CTV/OTT Update with Shiv Gupta https://www.heleneparker.com/programmatic-digest-podcast/128-latest-ctv-ott-update-with-shiv-gupta/ https://www.heleneparker.com/programmatic-digest-podcast/128-latest-ctv-ott-update-with-shiv-gupta/#respond Tue, 27 Jun 2023 07:00:37 +0000 https://www.heleneparker.com/?p=9040 In today's episode, we're thrilled to have U of Digital's Shiv Gupta as our guest. He enriches this week's discussion by delving into significant developments surrounding audience fragmentation, streaming, and the most recent CTV/OTT updates. Additionally, Shiv addresses questions from our community and imparts valuable insights and words of wisdom. “We’re all going [...]

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In today’s episode, we’re thrilled to have U of Digital’s Shiv Gupta as our guest. He enriches this week’s discussion by delving into significant developments surrounding audience fragmentation, streaming, and the most recent CTV/OTT updates. Additionally, Shiv addresses questions from our community and imparts valuable insights and words of wisdom.

“We’re all going through a tough time right now. Keep your head up. There’s plenty of opportunities out there. In every down turn in history, the people who are most creative and innovative and aggressive come out doing the best on the other side.”

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 


We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:34 – 2 Wins and a Challenge 

00:06:21 – Get to Know Shiv Gupta and His Goal for the Year 

00:10:54 – Top Things That You Should Know that Has Happened in 2023 in terms of Audience Fragmentation and Streaming (Part 1)

00:17:21 –  ACR Being the Next Privacy Concern

00:22:19 –  Would OEMs use the ACR data to customise what we see on TV?

00:23:34 –  Top Things That You Should Know that Has Happened in 2023 in terms of Audience Fragmentation and Streaming (Part 2)

00:26:43 – Defining Acronyms 

00:28:42 – Fragmentation Problems 

00:36:48 – Where does the Inventory for CTV come from?

00:41:55 – Words of Wisdom

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

Meet Our Team:

Get this directly in your inbox weekly including more gems! 

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

The post 128. Latest CTV/OTT Update with Shiv Gupta appeared first on Helene Parker Consulting LLC.

]]> https://www.heleneparker.com/programmatic-digest-podcast/128-latest-ctv-ott-update-with-shiv-gupta/feed/ 0 126. How A Nurse Started in Programmatic Media https://www.heleneparker.com/programmatic-digest-podcast/126-how-a-nurse-started-in-programmatic-media/ https://www.heleneparker.com/programmatic-digest-podcast/126-how-a-nurse-started-in-programmatic-media/#respond Tue, 13 Jun 2023 17:05:02 +0000 https://www.heleneparker.com/?p=8945 Gulshan started as a nurse and realised that her passion was outside of the medical field.  She knew she wanted to work in Marketing but did not know where to start. Luckily, her grad school professor recommended that she looked into programmatic and that is how she “fell” into [...]

The post 126. How A Nurse Started in Programmatic Media appeared first on Helene Parker Consulting LLC.

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Gulshan started as a nurse and realised that her passion was outside of the medical field.  She knew she wanted to work in Marketing but did not know where to start. Luckily, her grad school professor recommended that she looked into programmatic and that is how she “fell” into the programmatic industry where she is now working for an ad agency who specialise in pharma and healthcare brands.
Gulshan is such an inspiration for standing up for herself and pursuing something she wanted to and not being afraid to start “again” and take risk learning something new.
It’s never too late to pivot into a new  career and there’s no expiration or deadline to your journey and growth. 

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 


We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:01:01 – Who is Gulshan Fazal

00:05:44 – How Gulshan got into programmatic

00:07:11 – Education and Activation at Parker Consulting

00:10:33 – Gulshan’s Soul Searching Experience

00:12:53 – Explaining what Gulshan does to a 5 years old

00:15:23 – Transferable Skill Set

00:18:24 – Gulshan’s Best Practices

00:20:32 – Running a creative message in healthcare

00:23:18 – Fun fact about Gulshan

00:28:32 – Words of Wisdom from Gulshan

00:20:44 – Why should anybody join the program

00:22:20 – Fun Fact about Gulshan Fazal

00:23:40 – Words of Wisdom from Gulshan Fazal

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

Meet Our Team:

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our waitlist to find out when the next Optimization Masterclass is happening 

www.heleneparker.com/optimizationmasterclass

Also take a moment to check out: How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

The post 126. How A Nurse Started in Programmatic Media appeared first on Helene Parker Consulting LLC.

]]> https://www.heleneparker.com/programmatic-digest-podcast/126-how-a-nurse-started-in-programmatic-media/feed/ 0 124. Live From the Community Call with Niels Claes on the Topic of Identity from a Publisher’s perspective https://www.heleneparker.com/programmatic-digest-podcast/124-live-from-the-community-call-with-niels-claes-on-the-topic-of-identity-from-a-publishers-perspective/ https://www.heleneparker.com/programmatic-digest-podcast/124-live-from-the-community-call-with-niels-claes-on-the-topic-of-identity-from-a-publishers-perspective/#respond Tue, 28 Mar 2023 06:00:08 +0000 https://www.heleneparker.com/?p=8929 This is a special episode not only because we are joined by Niels Claes, but also because it is a sneak peek on how we do our community calls and share knowledge about programmatic. We talk about everything you need to know about identity in the publisher’s perspective, which is beautifully explained by [...]

The post 124. Live From the Community Call with Niels Claes on the Topic of Identity from a Publisher’s perspective appeared first on Helene Parker Consulting LLC.

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This is a special episode not only because we are joined by Niels Claes, but also because it is a sneak peek on how we do our community calls and share knowledge about programmatic. We talk about everything you need to know about identity in the publisher’s perspective, which is beautifully explained by Niels Claes.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 


We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership.  She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. 

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:39 – 2 Wins and a Challenge

00:06:11 – How Helene and Niels met

00:07:15 – Introducing Niels

00:10:44 – Niels thoughts about going cookieless

00:11:44 – Should we retire or expire the term cookies

00:16:39 – 2nd Party Data

00:14:36 – Customize and Specialize

00:18:13 – How Google affects a lost of aspects in programmatic and solutions in the publisher’s perspective

00:22:15 – Identifying the different identity partners

00:29:41 – Spotting the probabilistic and deterministic data

00:31:56 – Should the solution be different depending on the diversity of the audience campaign?

00:37:00 – IB Seller-defined audience

00:41:22 – How realistic is taxonomy?

00:44:59 – HOw taxonomy would look between the publisher and the SSP

00:48:04 – One thing you wish you knew then that you know now

Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

Meet Our Team:

Let’s keep in touch:
Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our waitlist to find out when the next Optimization Masterclass is happening 

www.heleneparker.com/optimizationmasterclass

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8 

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

The post 124. Live From the Community Call with Niels Claes on the Topic of Identity from a Publisher’s perspective appeared first on Helene Parker Consulting LLC.

]]> https://www.heleneparker.com/programmatic-digest-podcast/124-live-from-the-community-call-with-niels-claes-on-the-topic-of-identity-from-a-publishers-perspective/feed/ 0