EOQ Reporting Is Upon Us




June 23, 2023


Hi there,

Announcement Of The Week:

“I’m fairly certain being enrolled in the program is what made me a viable candidate, so thank you for taking the time and effort to create this course!”

🌟 From a Reach and Frequency™️ ninja who is starting a new job in paid media/programmatic  🌟

We cover the technical skills needed for the most in-demand job, the programmatic media trader, in our Reach and Frequency™️ training, giving you an edge in your digital marketing and paid media job search.

It will also introduce you to a network of active hiring managers/recruiters in the programmatic field and alike partners.

DM or Grab some time on my calendar to discuss your option and decide if this program is a fit in your career growth:


Programmatic Ninja We Celebrate:

Kelly Beckford is a former kindergarten teacher looking for a new career in the digital advertising and programmatic media industry. She’s completed the Reach and Frequency™️ program this past quarter and is interested in any coordinator or specialist opportunity in programmatic or paid media.

Kelly’s energy is always positive, patient, and charismatic! She is a great fit for any team!

Check out her LinkedIN

Here’s what Kelly shared about her experience in the program:

“I joined this program in hopes of gaining new knowledge to help me pivot into a new career field. I was looking for a fresh, interesting & innovative industry and that’s exactly what I found! I love how the programmatic field is so fluid and encourages continuous learning and growth!”  Kelly Beckford

Reach out to Kelly for more info and let’s get her a job!!!

Want to know if this career is right for you?

Take the Quiz 

This Week’s on the Programmatic Digest podcast

🚨 Ep 127 is now live on YouTube and all major podcast platforms! 🚨

In this episode, Myles Younger from U of Digital talks about data privacy, data clean rooms, and identity from definition to hot takes. Listen on Spotify and Apple iTunes Now!

Noteworthy News of the Week:

We are approaching the end of Q2 2023 and that means a few things including end of campaign or end of month/quarter reporting.

Here’s an article we wrote about how to execute a report efficiently including telling a story using campaign performance data:

 Reporting Hack: How To Tell A Story With Data

You can also check out additional resource to help with pulling your analysis during your optimization:

Optimization Masterclass on Programmatic Targeting Levers Preview

Programmatic Activation – How To Optimize Data Segment

3 Tips to Optimize Data Segments

News from Croisette:

Our amazing co-host Manuela Cortes is at Cannes Festival 2023.

Make sure you schedule to meet with her here or say Hi to her!


Cheers to leveling up!

Your Programmatic Coach


About us:

Our mission is to teach historically excluded people how to get started in programmatic media and find a career. We do so by providing on-demand education, a dope community, and support with job placement.

That is why we founded  The Reach and Frequency™ program where we focus on training programmatic traders and planners with the tools they need to succeed. This program also includes hands-on experience in DSPs and weekly group coaching.

We are always looking for a referral or simply happy to chat the latest and greatest so don’t hesitate to book a call!