Announcement Of The Week:
“I’m fairly certain being enrolled in the program is what made me a viable candidate, so thank you for taking the time and effort to create this course!”
🌟 From a Reach and Frequency™️ ninja who is starting a new job in paid media/programmatic 🌟
We cover the technical skills needed for the most in-demand job, the programmatic media trader, in our Reach and Frequency™️ training, giving you an edge in your digital marketing and paid media job search.
It will also introduce you to a network of active hiring managers/recruiters in the programmatic field and alike partners.
DM or Grab some time on my calendar to discuss your option and decide if this program is a fit in your career growth:
Programmatic Ninja We Celebrate:
Kelly Beckford is a former kindergarten teacher looking for a new career in the digital advertising and programmatic media industry. She’s completed the Reach and Frequency™️ program this past quarter and is interested in any coordinator or specialist opportunity in programmatic or paid media.
Kelly’s energy is always positive, patient, and charismatic! She is a great fit for any team!
Check out her LinkedIN
Here’s what Kelly shared about her experience in the program:
“I joined this program in hopes of gaining new knowledge to help me pivot into a new career field. I was looking for a fresh, interesting & innovative industry and that’s exactly what I found! I love how the programmatic field is so fluid and encourages continuous learning and growth!” Kelly Beckford
Reach out to Kelly for more info and let’s get her a job!!!
Want to know if this career is right for you?
Take the Quiz
This Week’s on the Programmatic Digest podcast
🚨 Ep 127 is now live on YouTube and all major podcast platforms! 🚨
In this episode, Myles Younger from U of Digital talks about data privacy, data clean rooms, and identity from definition to hot takes. Listen on Spotify and Apple iTunes Now!
Noteworthy News of the Week:
We are approaching the end of Q2 2023 and that means a few things including end of campaign or end of month/quarter reporting.
Here’s an article we wrote about how to execute a report efficiently including telling a story using campaign performance data:
Reporting Hack: How To Tell A Story With Data
You can also check out additional resource to help with pulling your analysis during your optimization:
Optimization Masterclass on Programmatic Targeting Levers Preview
Programmatic Activation – How To Optimize Data Segment
3 Tips to Optimize Data Segments
News from Croisette:
Our amazing co-host Manuela Cortes is at Cannes Festival 2023.
Make sure you schedule to meet with her here or say Hi to her!