Over the last six months, we’ve had the privilege of conducting multiple programmatic media buying workshops each month, working hands-on with teams across seven different companies, including two individuals in private coaching . Our goal has been to help Agencies and Programmatic In-house teams grow and level up their productivity and efficiency. We’ve also got the pleasure of working with several teams on the AdTech and Sell-side, to understand how to better perform and support their advertiser clients.

In this blog, I’ll share the top three most frequently asked questions from these sessions, covering topics like pre-bid filters, PMP deals, and the differences between key brand safety partners. Whether you’re new to programmatic or looking to fine-tune your strategies, these quick insights will give you practical tips for campaign success, or at least get you started.

1. What is the purpose of pre-bid filters and how can they affect campaign reach?

• • Pre-bid filters are used to screen impressions before bidding occurs, ensuring ads are served on relevant inventory. However, overly restrictive pre-bid filters can limit campaign reach by excluding too much inventory.
  • This workshop also included a live walkthrough on how to troubleshoot starting with best practices with the set up before the campaign launch. 
  • Quick note here that the answer to combatting MFAs does not solely depend on which brand safety partner and how much of it!!!!!! (#IsaidwhatIsaid) 

2. What are some best practices for setting up PMP deals to avoid underpacing?

1. • Best practices for PMP deals include: clear communication with both buyers and suppliers about creative size and aspect ratio requirements, aligning targeting criteria with available inventory, and ensuring pacing controls are set appropriately.
   • Ideally, traders would reduce brand safety controls to allow supply partners to make the appropriate targeting criteria and more on their end. 
   • We walked through what that looks like in several DSPs including, The Trade Desk, DV360, Basis, and Amazon DSP.  

3. Describe two potential causes of creative size mismatches in PMP deals.

• • Creative size mismatches can occur if the buyer submits creatives with incorrect dimensions or if the publisher has specific size requirements that are not met.
  • This is easily addressed with an internal onboarding process shared between teams.
  • More on this in our next blog. 

4. (Bonus) Explain how misaligned pre-bid filters can lead to reduced campaign delivery.

1. • Misaligned pre-bid filters, such as overly restrictive viewability thresholds or brand safety criteria, can reduce campaign delivery by excluding a significant portion of eligible inventory.
   • See #2.B insights as it is relevant here as well. 
   • Quick note that this occurs when the brand safety methodologies are different from the Suppliers and DSP.  We will elaborate in a separate blog in the upcoming weeks (or you can DM me) 

The following three were in the lead for one particular adtech company offering support to agencies/brands and will be cover in the next blog:

5. What information should a Supply or Data partner provide to buyers to help them set realistic pre-bid filters?
6. How do you reconcile differences between Quality Alliance/Active View vs third party ad verification services in TTD?
7. What are the key differences between DoubleVerify (DV) and Integral Ad Science (IAS) in terms of their brand safety methodologies?

Our workshops have proven incredibly beneficial because they offer practical, hands-on learning tailored to the real challenges AdTech and Sell-side teams face daily. The interactive format allowed teams to not only gain valuable insights but also practice these concepts in live DSP environments, ensuring they feel confident in applying their newfound knowledge. This hands-on, collaborative approach is what sets our workshops apart, making them a game-changer for those looking to optimize their programmatic efforts and better serve their advertiser clients.

A very special Thank you to Iesha White who’s been paramount in the success of creating and executing these workshops. She’s part of our village of expert consultants and will be joining me very soon on a live training where we are dissecting some of the questions/answers above, and walking you through how to implement and standardize these insights in a playbook for your team.  

Join October’s Free Webinar:

Monday October 28th at 3PM ET/ 12PM PST/ 8PM BST:

Link to register: https://bit.ly/proglivetrainingregform

Of course you can sign up even if you wont join live as we will be sending the recordings the next day (but please note that we will have some special giveaways/bonus for the ones joining live) 

Stay Curious,

Hélène

Marinate:

There are no secrets that Google’s Privacy Sandbox is flawed. Lots of concerns have been shared in the industry. That said, Make no mistake that it is a buyer and seller issue.

In case you are a buyer, looking to figure that out:

A Simplified Breakdown of Privacy Sandbox Concerns by Vidazoo

After months of testing, Google faces growing pressure to revamp the Privacy Sandbox by Seb Joseph in Digiday

 

Activate:

When was the last time you pulled a data provider report?

In the midst of Google’s latest news about postponing more and more, have you taken the time to do an internal review? How confident are you that the data partners you are working with and have been working with are still (or have ever really) working?

Optimizing is the exercise of making changes to your tactic and strategy based on your top 3 KPI(s) while taking into account industry trends, customers’ needs, and more. It is an important exercise to do at the tactic/adgroup level and to do often.

I’ve created a guide to help you get it done:

It is a step by step from preparation to analysis, and even recorded a live masterclass on it.

Request the video training here and the guide will be emailed to you as well:

Via this fancy shmancy google form

Praise/Shoutout

Cannes was phenomenal and considering everything that was going on, I made it a point to visit and was invited to come by the following. Shoutout to y’all for offering guidance and exquisite networking opportunities for me and my team.

The Women in Programmatic Network for the networking events and the dope women!

Index Exchange for providing a sweet spot to cool off and take meetings

Albert Thompson and team and just for the energy

Brand Innovators for the conversations and goodies

FreeWheel and for the amazing goodies!

Microsoft and the panel on AI – more on this soon

Cognitiv and the Happy Hour connections

The Digital Voice™ and the phenomenal team

and so much more coming!

ICYMI

148. A Buyer’s Introduction to Made For Arbitrage (MFA) Sites

149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns

S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital

New Reach and Frequency® starting next week!

We are looking for 9 more ninjas to join and this cohort will focus on optimization and intro to retail + pharma + political industry. It is perfect for anyone looking to get started in programmatic OR level up, especially if you have 0-4 years of experience.

Sign up this week (we have many ways for you to make this investment including via Affirm, AfterPay, or Klarna)

Merci bien,

Hélène.

Hi there,

Noteworthy News of the Week:

Unlocking Growth and Profitability: The Power of Ongoing Learning for Programmatic and Paid Media Excellence

We are already in August 2023 and the last few weeks, the industry has been inundated with articles and discussions around the following topics:

• SPO, MFAs, Pub’s direct partnership with brands and DSPs
• CTV/OTT (when are we not talking about anything OTT) 
• AdTechGod highlighting candidates of the day
• Attention as a success metric
• Jobsinadtech looking for partners 
• Mediamath and aftermath
• Open marketplace (is that still a thing or am I just holding on to the past?) 
• GroupBlack ongoing magic and being advocate for black-owned pubs
• Beeler. Tech is teaching us how to contextually use keywords for brand safety
• Scope3 urging us to take sustainability seriously 

And brace yourselves as we are now a few weeks away from Q4 and after Q2 and Q3, I can only imagine the excitement during the last quarter of the year. 

The success of any marketing agency, Brand in-house department, and or Adtech hinge on its ability to adapt, innovate, and excel.

But how to do that when teams are overworked and underappreciated and expectations are unreasonable?  

A Learning & Development program to encourage continuous learning.

Allow me to offer some guidance on why one of the most powerful catalysts for achieving this is a robust Learning & Development (L&D) program. 

As an L&D leader, I’d like to share my insights on why developing an ongoing partnership between our learning services and your team is not just beneficial, but imperative, for the growth and profitability of your Programmatic and Paid Media departments, and of course for your clients. 

1. Navigating the Complexities of Programmatic and Paid Media: 

The world of programmatic advertising and paid media is complicated and ever-changing. (I mean look back to the discussion topics I’ve covered above)

From sustainable supply paths to real-time optimization, the landscape requires constant upskilling. An ongoing L&D partnership ensures that your teams have the knowledge and skills to navigate these complexities effectively. 

Our tailored training modules, workshops, and courses will equip your media buying team with the latest tools and strategies, enabling them to execute campaigns with precision and agility. Check out examples of workshops we’ve done in the past here

2. Staying Ahead of the Curve:

The digital marketing arena is marked by innovation, with emerging technologies and trends shaping consumer behavior and campaign strategies. Ah!! says everyone trying to sell right?! 

But here’s the thing: an L&D agenda keeps your teams ahead of the curve, providing insights into the latest industry developments. Our partnership guarantees that your Programmatic and Paid Media departments remain at the forefront of industry trends, enabling them to devise strategies that resonate with today’s tech-savvy consumers. We will be covering industry trends and how it affect your day-to-day and why it is important, but also optimization bootcamps including how to pull/write data insights, etc.

3. Enhancing Efficiency and Effectiveness: 

Efficiency is non-negotiable. Through continuous learning, your teams can enhance their efficiency by streamlining processes and optimizing resource utilization. We go over internal workflows not only focusing on both soft and technical skills but what processes can be automated and standardized such as client onboarding and communication across teams.

This leads to quicker turnaround times, improved campaign performance, and ultimately, satisfied clients. yay!!!

Our workshops focus not only on technical proficiency but also on effective collaboration and communication, fostering a cohesive work environment.

4. Creativity that Converts: 

That whole part!!!! 🎉👏🏽 

But really, Creativity is the heartbeat of marketing success. periodt.

An L&D partnership doesn’t just cultivate technical skills; it fosters creative thinking and problem-solving. By encouraging your teams to think outside the box, we empower them to design campaigns that resonate deeply with your target audience. Both technical prowess and creative thinking translate to campaigns that don’t just look good on paper, but drive tangible results.

5. Employee Satisfaction and Retention: 

Investing in L&D isn’t just about acquiring new skills; it’s an investment in your employees’ growth and job satisfaction. 

It’s commonly reported that a significant portion of employees leave their jobs due to a lack of training and development opportunities; between 30-50% according to reputable sources like Gallup, Deloitte, or SHRM.  

An empowered team is a motivated team. 

By showing your commitment to their development, you demonstrate that you value their contributions and aspirations. This, in turn, leads to higher employee retention rates, saving you the costs associated with frequent turnover.

Schedule a discovery call with us today

6. A Partnership That Evolves: 

It ain’t just about offering pre-packaged training modules; it’s about building a dynamic partnership that evolves with your team’s needs. We propose developing a customized curriculum that addresses the specific challenges and opportunities faced by your Programmatic and Paid Media departments. It ain’t a set-up-and-forget-it type of partnership! 

It also helps that I have been in several roles within a programmatic activation team and understand the demands of the job.

7. Measurable Growth: 

We believe in quantifiable results.

Our partnership will involve milestone evaluations and assessments to track the progress of your teams. This data-driven approach ensures that the growth achieved through our L&D initiatives is measurable and contributes directly to your agency’s profitability.

By investing in the continual development of your teams, you’re investing in the future. As an L&D manager, I’m excited about the prospect of embarking on this journey together, fueling your teams’ potential, and propelling your agency to new heights of success.

Schedule a discovery call with us today

Agency Partners We Are Proud of Working with:

Above The Fold is your Programmatic experts with the dopest Tiktok account!!!! 

At Above The Fold, we are performance-minded programmatic experts, specializing in partnering with businesses to navigate the exciting world of programmatic advertising across web, apps, audio and TV. Our team works as a strategic partner to help guide strategy and ensure that you make the most of this powerful advertising channel.

Reach out to them below and tell them Hélène referred me! 

 julianne@getabovethefold.com or book a meeting! |  Getabovethefold.com

This Week’s on the Programmatic Digest podcast

The incomparable Brian O’Kelley from Scope3 shared some wisdom on programmatic sustainability.

Check out episode 135 on iTunes and on Spotify

Special Thank you to our Podcast Sponsor: Jobsinadtech.com

A QUICK GUIDE WITH 10 CONCISE STEPS ON HOW TO OPTIMIZE DATA SEGMENTS, INCLUDING BEST PRACTICES 

https://www.reachandfrequency.online/freecheatsheet 

---

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media and find a career. We do so by providing on-demand education, a dope community, and support with job placement. 

We are actively accepting new clients and can assist with providing support in

Education via our L&D program or single training/workshops

Activation via staff augmentation

 

We are always looking for a referral or simply happy to chat the latest and greatest so don’t hesitate to book a call

Hi there,

Announcement Of The Week:

We are accepting new clients in need of in-house media buying/growth and looking to pay you 10%🎉 monthly per referrals. It’s as easy as an email intro and collecting the coins once they sign.

Benefit of partnering with us to offer your clients paid media support:Adding a new revenue stream while we take care of everything else including:

• Selling programmatic services (Display, Mobile, Native, CTV/OTT, Audio, DOOH, paid search, paid social)
• Media plan strategy (customized to each unique clients)
• Industry-leading ad tech integrations and partners negotiation
• Omnichannel campaign management plus some
• Custom white-labeled reporting dashboards
• Ongoing Programmatic media education/workshops

Email me “Newsletter Partners” directly for any questions at helene@heleneparker.com

This is perfect for brands and agencies looking to:

• Increase their advertising effort or growing their internal team.
• Have some in-house marketing looking to grow and specialize in paid media.
• Have an ad spend around $20,000+ monthly on average depending on channels (happy to answer the “how much should we spend if we wanted to do x”).
• In addition to our training workshops, we specialize in supporting in-house teams looking to grow efficiently by providing expertise in media buying and education.

 

Noteworthy News of the Week:

How do we determine an MFA (made-for-advertising sites) visually or manually? Is there a secret sauce to excluding MFAs at the media trader level?

I came across Digiday’s article by Seb Joseph, titled Ad tech industry gears up to combat MFAs.

I posted 3 takeaways on LinkedIN here and you should take 5 mins to review the amazing comments and information shared by my linkedIN networks of experts.

Secondly, I was tagged on Jonathan Dick’s post where he wrote QUESTIONS TO ASK ON A PROGRAMMATIC JOB INTERVIEW and it is a gem!!! Check it out if you are in-market for a new career opportunity and or a promotion at work. These questions can determine if it is the right choice for you.

 

This Week on the Programmatic Digest podcast:

We are sharing a special series recording at Cannes!

Check out all 4 episodes on iTunes and on Spotify!

#CannesLions2023

 

Agency Partners We Are Proud of Working with:

Above The Fold is your Programmatic experts with the dopest Tiktok account!!!!

At Above The Fold, we are performance-minded programmatic experts, specializing in partnering with businesses to navigate the exciting world of programmatic advertising across web, apps, audio and TV. Our team works as a strategic partner to help guide strategy and ensure that you make the most of this powerful advertising channel.

Reach out to them below and tell them Hélène referred me!

Book a meeting or check out Getabovethefold.com

 

Want to know if a career in programmatic/paid media is right for you?

Take the Quiz

 

Hi there,

Announcement Of The Week:

“I’m fairly certain being enrolled in the program is what made me a viable candidate, so thank you for taking the time and effort to create this course!”

🌟 From a Reach and Frequency™️ ninja who is starting a new job in paid media/programmatic  🌟

We cover the technical skills needed for the most in-demand job, the programmatic media trader, in our Reach and Frequency™️ training, giving you an edge in your digital marketing and paid media job search.

It will also introduce you to a network of active hiring managers/recruiters in the programmatic field and alike partners.

DM or Grab some time on my calendar to discuss your option and decide if this program is a fit in your career growth:

https://www.heleneparker.com/contact/

Programmatic Ninja We Celebrate:

Kelly Beckford is a former kindergarten teacher looking for a new career in the digital advertising and programmatic media industry. She’s completed the Reach and Frequency™️ program this past quarter and is interested in any coordinator or specialist opportunity in programmatic or paid media.

Kelly’s energy is always positive, patient, and charismatic! She is a great fit for any team!

Check out her LinkedIN

Here’s what Kelly shared about her experience in the program:

“I joined this program in hopes of gaining new knowledge to help me pivot into a new career field. I was looking for a fresh, interesting & innovative industry and that’s exactly what I found! I love how the programmatic field is so fluid and encourages continuous learning and growth!”  Kelly Beckford

Reach out to Kelly for more info and let’s get her a job!!!

Want to know if this career is right for you?

Take the Quiz 

This Week’s on the Programmatic Digest podcast

🚨 Ep 127 is now live on YouTube and all major podcast platforms! 🚨

In this episode, Myles Younger from U of Digital talks about data privacy, data clean rooms, and identity from definition to hot takes. Listen on Spotify and Apple iTunes Now!

Noteworthy News of the Week:

We are approaching the end of Q2 2023 and that means a few things including end of campaign or end of month/quarter reporting.

Here’s an article we wrote about how to execute a report efficiently including telling a story using campaign performance data:

 Reporting Hack: How To Tell A Story With Data

You can also check out additional resource to help with pulling your analysis during your optimization:

Optimization Masterclass on Programmatic Targeting Levers Preview

Programmatic Activation – How To Optimize Data Segment

3 Tips to Optimize Data Segments

News from Croisette:

Our amazing co-host Manuela Cortes is at Cannes Festival 2023.

Make sure you schedule to meet with her here or say Hi to her!

#CannesLions2023

Hi there,

Announcement Of The Week:

I want to teach 10-15 people to go from under-appreciated and underpaid to flourishing in a programmatic career by providing education, coaching, and a dope community

Check out more details here to join the Reach and Frequency™️ July program. 

https://www.heleneparker.com/waitlist/

Programmatic Ninja we celebrate:

Kerry Oliveira has completed the Reach and Frequency™️ program earlier this year and is looking for a career opportunity in junior roles with 1 year or less requirement in programmatic activation, adops, and or account management. 

Check out her LinkedIN

“I joined the program because I was looking to change career paths. I wanted something new, fun and interesting, and I feel like the industry brings all that as it’s ever-changing, and something that you continue learning and growing with throughout your entire career in this field.” – Kerry Oliveira

Want to know if this career is right for you?

Take the Quiz 

This Week’s on the Programmatic Digest podcast

126. How A Nurse Started in Programmatic Media

Noteworthy News of the Week:

Our amazing co-host Manuela Cortes will be at Cannes Festival 2023.
Make sure you schedule to meet with her here. 

Hi there,

Do you feel like most of your day feels like…

 

Instead of like this…

 

… then, I’ve got news for you.

You don’t have to do this alone. (Hint! Optimization Masterclass)

Managing programmatic campaigns, from planning to strategy to set up and reporting and everything in between, can be cumbersome.

And let’s not talk about how we still have to attend meetings and stay on top of the latest trends, including understanding acronyms like fledge (no shade, Google).

But a reason should not become an excuse. It should be your fuel to become great.

So here’s your reminder to join us for our second Masterclass in our boot camp series.

Build Efficiency and Transparency in Your Programmatic Supply Pipeline:

Today’s focus is on supply inventory optimization:

– How To look at sites, SSPs, Sellers and Optimize

– How To Build /your Own Supply Pipeline

It’s not too late to join, and yes, you will access the full recording of the previous Masterclass.

Here’s a preview of last week’s Masterclass:

Enjoy the first 25 mins.

You will still be eligible for a free 45 mins consultation.

Don’t hear about it, be about it!

Hi there,

Announcement Of The week:

March is right around a corner and marks the last month in Q1!  We are doing a bootcamp series focusing on Programmatic Ninja well-being which includes weekly podcast topics and 4 masterclasses.
Here’s a bit more about the private masterclasses: 

Join our waitlist and be the first to know and enjoy early birds specials.

Here’s what we are planning for mid-March/Early April 2023:

A series of hourly masterclasses, Time and date will be confirmed, looking at the following:

1. Optimization Best Practices: Targeting Levers 
2. How To Optimize Site Lists/ Practicing SPO on the Buy-side
3. How to Optimize Frequency and other metrics such as Time of Day or Day of The Week 
4. AI vs. Manual Optimization: Optimization Best practices using a 3rd party Optimization vendor (announcement soon!) 

Join our waitlist and be the first to know and enjoy early birds specials.

🔥Hot Candidate 🔥

This Week’s on the Programmatic Digest podcast, we continue the Programmatic Ninja Well-Being Series with a discussion around Minimizing Efforts and Increasing Automation in episode 120. 

Latest Slack/Community Call Conversation was about multicultural advertising and what to or not to do! It was super insightful as members around the globe were on the calls and could share their tips and best practices. 

Request to join our FREE Slack + Fridays Community Calls HERE

Noteworthy News of the Week:

The open programmatic market is in a tough spot by Seb Joseph in Digiday and here are my takeaways from a programmatic trader perspective:

• The open market of programmatic inventory is in a shaky spot, with publishers running concurrent auctions for the same impression at the same time as ad tech vendors are trying to reduce the number of auctions they have to bid on. (More on this below)
• The longer this impasse continues, the worse off the open market is because the lowest quality supply occupies a growing share of programmatic inventory due to auction duplication. And yet publishers are still scrambling for fixes.
• The majority of buyers (and advertisers) mostly buy open auctions. Still, agencies are trying to build their own supply pipelines of curated inventory on the back of one-to-many deals with publishers (Private deals). Eventually, these curated marketplaces could become the agency’s equivalent of the open auction.
• For now, ad dollars continue to pour into the open programmatic market. However, the quality of the open auction continues to degrade, and checks and balances are in place to sort the wheat from the chaff.

I want to highlight three critical notes in this article that can help any trader become more efficient by understanding the gravity of what is shared in this article: auction duplication, curated supply pipeline, and the importance of optimization.  

 

First thing first, What do we call the Open market? 

An open ad exchange or auction is a public digital marketplace for ad inventory. There is usually a lot of ad inventory available with this kind of ad exchange… Like a wholattta of inventory. 

The industry also refers to the open programmatic market as open exchange, open marketplace, open auction, etc.

The open marketplace is how it all started because it allowed advertisers to access ad space from publishers via supply bridges (#SSPs).

Why is the open market in a shaky spot?  

The simple answer is a lack of performance and transparency. 

It has been a growing concern from the industry that quality from the open marketplace has dropped significantly… (I mean, if you’re not sure, go ahead and pull a site list performance report and see what kind of sites you’re serving on… 😮‍💨)

Let me also clarify that the lack of performance is due to the low quality of the sites we access through the open exchange. Some of these sites could be better presented; content could be clearer (compared to targeting), making you question who would read this and why I was bidding on it. 

This is also where the conversation of brand safety and brand suitability arises and another critical reason why we must optimize supply inventory often (more on this below). 

If you want to build your own supply pipeline efficiently, consider joining us next month during our private masterclasses. We will cover optimization best practices such as what was covered here. Join our waitlist and be the first to know and enjoy early birds specials.

Let me show you what auction duplication can look like:

When Seb Joseph speaks “about publishers running concurrent auctions for the same impression at the same time,” as a trader, I cannot sigh heavily enough because of the amount of duplication I see in my campaign reports. This is what it looks like: 

This example shows how sites can be available via multiple SSPs: 

*** Please note that this example was randomly pulled from 2020 performance report. I do not support or condemn any partners/sites in this example! It is just an example!!

Why would auction duplication be a challenge? 

The simple answer is duplication can lead to bidding against yourself, can be associated with being less cost-efficient, doesn’t always lead to higher performance, and is not the best thing for our planet (see Scope 3 and Good-Loop article).

Why is lack of transparency a challenge? 

Not all reporting is created equal, and not all DSPs offer a granular report with Sites, SSPs, and Sellers included. Clearly seeing these three dimensions in addition to campaign metrics is how we can assess, understand, and then create our own supply pipeline. 

 

In the example, we have a visual of the site, the seller, and the supplier:

On the other hand, not all traders pivot additional dimensions, such as SSPs or Sellers, when optimizing site inventory to understand this process further. We focus on which site lists could perform better and exclude them, a long and tedious process. 

Understanding which SSPs and Sellers are referring to the underperforming site inventory can help build your own inventory pipeline, like your own “OpenPath”.

The open exchange made it efficient and effective to access all the inventory programmatically, and it is still a solid tactic to add to your strategy. Still, you must regularly analyze this open inventory with a fine toothcomb.  

Don’t give up on the Open Exchange!

You can still include Open exchanges and SSPs inventories in your adgroups. Still, I recommend optimizing site inventory and pivoting in additional dimensions, such as SSPs and sellers, to understand top and lower-performing partners. The next step after this would be to build your own pipeline by working with performing SSPs and Sellers only and reaching out to the underperforming ones to understand and assess where the missed opportunity happened.  

In summary, don’t give up on the open exchange, as it has so much potential for your campaign and can lead to higher performance. To maximize this ocean of inventory access, you must optimize the inventory on the regular, beyond adding pre-bid filters to help niche down your targeting. 

1. Make sure you optimize site inventory at least once a week. 
2. Pivot additional dimensions such as sellers, SSPs, creative formats, and day parting to understand or assess behaviors.
3. Create your supply pipeline by taking notes of the top performers and only working with them based on performance while reaching out to underperforming partners and understanding any missed opportunities.  
4. It is not a set-it-and-forget-it
5. It will take time, and no supply pipeline will fit all. 

You do not need to work with everyone and their mamas and need to start being intentionally strategic in how you buy media, and that includes working with those that support your client’s success and mission. 

If you want to build your own supply pipeline efficiently, consider joining us next month during our private masterclasses. We will cover optimization best practices such as what was covered here. Join our waitlist and be the first to know and enjoy early birds specials.

Cheers to leveling up!

Hélène
Your Programmatic Coach

____________________________________________________________________________

Our mission is to teach historically excluded people how to get started in programmatic media and find a career. We do so by providing on-demand education, a dope community, and support with job placement. 

That is why we founded  The Reach and Frequency™ program where we focus on training programmatic traders and planners with the tools they need to succeed. This program also includes hands-on experience in DSPs and weekly group coaching. 

We are always looking for a referral or simply happy to chat the latest and greatest so don’t hesitate to book a call 😬

___________________________________________________________________________________________________________

Hi there,

Announcement Of The week:

Last chance to join the Reach and Frequency™️ February’s program starting Monday 13th.

What is it?

Learn the fundamentals of Programmatic media activation from Fundamentals to optimization best practices… Everything you will start or land a job as programmatic trader/buyer or account coordinator.

It’s a couple hours commitment  a week and where you’ll have access to on-demand lessons, live group coaching with me and other experts, and hands-on experience in a DSP, setting up campaigns, creating audience segmentation, pulling reports, optimizing, etc.

 

Check out more details here: https://www.reachandfrequency.online/joinnow

Why You Should Join:

 

⭐ Flexibility

Learn at your own rhythm and whenever you see fit. 

⭐ Career Advancement

You will be able to start a career in paid advertising and programmatic media, earning anywhere from $55,000–$125,000 USD (** vary based on your region).

⭐ Affordability

Investment can be $310-$1,575 

⭐ Improve Technical Skills

Programmatic media requires agility and attention to details in addition to learning what and how, bonus training and productivity, Excel and more.

⭐ Improve Self-Discipline

This course is designed and encourages an interactive style of learning where WorkBooks and Best Practice Guides will be offered. You will have to commit, train, and execute to get the best transformation.

⭐ Community

Get to Join the Programmatic Meetup Community once modules 1-5 are completed.

Grow with like-minded professionals already working in the field receiving ongoing industry trends training and more.

You will enjoy your first 6 months of the community free.

Who It Is For:

⭐ Anyone Looking To Learn/Improve a New Skill

⭐ Corporate Professionals

⭐ Media Buyers & Sellers

⭐ AdOps

⭐ Digital Marketing Specialists

⭐ Professionals with a Traditional Media Background

⭐ Sales, PR, Communications, Creative & IT Professionals

More information here:

https://www.reachandfrequency.online/joinnow

 

🔥Upcoming Podcast Series:

This Week’s on the Programmatic Digest podcast, we are highlighting an oldie but goodie! Episode 118 features special guest Matt Barash as he gives us amazing tips on how to build a great team from the ground up, in a time where there is such a big push towards automation! Tune in on YouTube and all podcast platforms for the episode, Tips On Talent Retention With Matt Barash!

And on next week’s exciting agenda, we will be publishing a 4-part series all about the Programmatic Ninja Well-Being starting Valentine’s Day February 14th (because y’all deserve some love), with our special guest, Brett Middleton!

We have some exciting content and ideas for this quarter starting with:

The Programmatic Ninja Well-Being Series where we will cover the following topic on the podcast and in the community:

• Programmatic Challenges 
• Minimizing Effort, Increasing Automation
• Programmatic Activation, The Success Metric For a Department/Team
• Special Q&A with the community (Sign Up Here to Join our weekly calls)

⏳ Upcoming events: 

Optimization Bootcamp (Free & Paid sessions)

Join our waitlist and be the first to know and enjoy early birds specials.

Here’s what we are planning for March 2023:

A series of hourly masterclass, Time and date will be confirmed, looking at the following:

1. Optimization Best Practices: Targeting Levers 
2. How To Optimize Site Lists/ Practicing SPO on the Buy-side
3. How to Optimize Frequency and other metrics such as Time of Day or Day of The Week 
4. AI vs. Manual Optimization: Optimization Best practices using a 3rd party Optimization vendor (announcement soon!) 

Cheers to leveling up!

Hélène
Your Programmatic Coach

____________________________________________________________________________

Our mission is to teach historically excluded people how to get started in programmatic media and find a career. We do so by providing on-demand education, a dope community, and support with job placement. 

That is why we founded  The Reach and Frequency™ program where we focus on training programmatic traders and planners with the tools they need to succeed. This program also include hands-on experience in DSPs and weekly group coaching. 

Our focus in Q1 is to find partners and hiring managers to help placed this talent pool after completing the program. 

If you are a candidate or a hiring manager, feel free to give me a call 757-613-9984 or email me at info@heleneparker.com

We are always looking for a referral or simply happy to chat the latest and greatest so don’t hesitate to book a call 😬

___________________________________________________________________________________________________________

Hi there,

Announcement Of The week:

Looking to get started in programmatic advertising and finding a job?

Looking to level up your skills in digital advertising? Maybe you are in paid media and want to learn more?

We are looking for 5 more professionals to join us starting the second week of February.

More information here:

https://www.reachandfrequency.online/joinnow

 

🔥🔥Hot Candidate:

This Week’s on the Programmatic Digest podcast:

We have a recent Reach and Frequency™️ professionals telling us our journey, Tune in tomorrow on YouTube and all podcast platforms for episode How This Yoga Therapist Got Started In Programmatic

Latest Slack Conversation

• DOJ lawsuit? 
• YouTube Regains Top Billing At VidCon; A ‘Vastflux’ Of Fraud | AdExchanger

How To Learn Programmatic Media Buying in 2023

It’s simple. Find a job in a brand, marketing agency, advertising/media agency, or advertising tech company and learn the skill on the job. 

That’s it! See you next week! 

Ok, you’re probably thinking, “Wait a minute!! I know there’s more!”

What is expected:

Yes, if you wish to find a job in programmatic media, even at entry-level or junior level, you are now required to have a decent understanding and ability to:

1. Discuss Programmatic landscape: what it is and who is involved
2. Buying types and when to use: Think of open vs. private auction, etc.
3. Different programmatic placements (Display, mobile, streaming audio/TV, DOOH, etc.) 
4. Targeting Mix and when and how to use it (behavioral, contextual, predictive modeling, geofencing vs. geotargeting, addressable, etc.)
5. Programmatic activation and how to get started
6. Create a strategy and media plan
7. Intro to DSP use 
8. Performance optimization 
9. Intro to reporting

These are a start to getting the interview locked and having a higher chance of getting hired. Some will say that this is higher than a junior level, but y’all job descriptions say differently! 

The 2 main challenges 

The problem is that, again, you need to know where to find the education to start your programmatic learning journey. Individuals can only get training via advertising technologies such as a DSP, SSP, etc. Let’s discuss the main three challenges to this! 

Accessibility: Advertising and programmatic Technologies (AdTech) and partners currently provide training, limiting individuals with no affiliation from learning. 

A significant entry barrier! 

All Are Not Created Equal: Training provided by AdTechs can be skewed toward how to utilize their own platforms best, although a decent picture of fundamentals is included.

Lack Of User Focus: Training can be focused on the technology capabilities removing the human aspect of the learning journey for those using the platform. (Trust me, I’ve used so many DSPs and realized how none user friendly it was 😳)

You can always make up in leverage what you lack in ability – Myron Golden

This is why we created the Reach and Frequency™️ course and live program. 

It is a course that takes you through all the 9 points mentioned above. 

See the curriculum in detail here for anyone trying to get started and or level up their skills in programmatic advertising.

The program uses the content from the course in an accelerator timeline where we dynamically learn 1-2 points layered with weekly live coaching and give you access to a dope community. 

The best part during the accelerator program is that I get to have 1-1 with each student and understand their strengths and address any opportunities. They can learn on their own, in a live group setting, and in a community where others are already working in the field, each at a different expertise level.

After a 1-1 last week, one of the students shared how they felt much more confident in their ability to grasp this new concept and apply it in a job. 

I had another student who joined to level up their programmatic understanding since they were already working for an ad agency. They shared how they could use content from Module 1 (a free module, FYI) to help upsell a client and content from Module 7, where we go over best practices when optimizing. After implementing a handful of those, they saw an increase in performance for one of their troubled campaigns. 

The February live program starts soon

The Reach and Frequency™️ is a program created and updated to cover these basic understandings so that hiring companies can continue their onboarding and save at least 1-2 months.

We are accepting new sign-ups this week and launching the program the second week of February! You have time to join and or refer a friend! 

Find out more here:

https://www.reachandfrequency.online/joinnow

Cheers to leveling up!

Hélène
Your Programmatic Coach

____________________________________________________________________________

Our mission is to teach historically excluded people how to get started in programmatic media and find a career. We do so by providing on-demand education, a dope community, and support with job placement. 

That is why we founded  The Reach and Frequency™ program where we focus on training programmatic traders and planners with the tools they need to succeed. This program also include hands-on experience in DSPs and weekly group coaching. 

Our focus in Q1 is to find partners and hiring managers to help placed this talent pool after completing the program. 

If you are a candidate or a hiring manager, feel free to give me a call 757-613-9984 or email me at info@heleneparker.com

We are always looking for a referral or simply happy to chat the latest and greatest so don’t hesitate to book a call 😬

___________________________________________________________________________________________________________