multicultural audience targeting

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148. A Buyer’s Introduction to Made For Arbitrage (MFA) Sites

2024-04-15T22:37:08-04:00April 15th, 2024|Podcast|

    Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue [...]

138. Multicultural Targeting in Programmatic Media with Iesha White

2023-10-13T14:08:38-04:00October 12th, 2023|Podcast|

  Iesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential discussion points including why a person’s identity isn’t [...]

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