We welcome Manuela Cortes, Programmatic Media Strategy Guru. Manuela oversees media buying strategy and execution across different channels for performance campaigns (CPA,CPL and CPI).Additionally, she has experience in media buying on programmatic, social media, search, and native platforms, generates revenue for clients on specific KPIs, and have worked with sales team to execute pitch [...]
We welcome Sean Burke, Senior Director of Advertiser Solutions at PubMatic into the Sensei’s Corner. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses and enables advertisers to drive ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic [...]
In the Sensei’s Corner this week, we welcome Stefanie Beach, CEO of SMB Media Consulting. SMB is a full-service digital media consultancy whose services include programmatic strategy and execution through paid search and paid social, as well as website monetization for publishers. In this episode, we are discussing Stefanie’s journey to business [...]
In the Sensei’s Corner this week, we welcome Mia Umanos, Co-Founder of Clickvoyant. She helps unify efforts of data scientists, developers, designers and business toward a common goal. In this episode, we are discussing issues faced by data analysts, where algorithms fall short, and the power of automation. This week, we are [...]
In the Sensei’s Corner this week, we welcome Regional VP Catherine Dale of Platform East at SpotX. With her team, she manages new and existing media owner relationships. Additionally, Catherine is a founding member of the Diversity Equity and Inclusion Committee as well as a lead and founding member of the Parents and [...]
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