Programmatic Digest Podcast 88. How to Get Started as a Programmatic Media Trader

2022-06-28T18:30:44-04:00June 28th, 2022|Podcast|

We welcome Nima Fallahi of GroupeConnect to the Sensei’s corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it’s like when you first enter the programmatic media industry. We [...]

Programmatic Digest Podcast 87. Knowing Your Value as a Marketer

2022-06-23T16:08:21-04:00June 21st, 2022|Podcast|

We welcome Eric Elliott of VIP Marketing to the Sensei’s corner. VIP Marketing is a partner-focused digital marketing agency that strategizes and executes to yield results that stray from the status quo. In this episode, Eric and I discuss what a toxic work environment looks like and when it’s time to leave, [...]

The VIP DAY: Programmatic Activation Focused on Performance Optimization

2022-08-16T14:53:43-04:00June 15th, 2022|Resources|

The VIP DAY: Programmatic Activation Focused on Performance Optimization – WHAT – Let’s spend a day developing guidelines and doing live trainings on How To Optimize programmatic campaigns in 15 mins or less so you can focus more on strategy and business development support.   – HOW – Spend a day getting the absolute, [...]

86. How to Scale Your First-Party Data Strategy

2022-06-20T22:38:15-04:00June 14th, 2022|Podcast|

This podcast was made in partnership with WorkReduce. We welcome Josh Perlstein of Response Media to the Sensei’s Corner! Response Media is a Digital and Direct Agency specializing in building valuable, meaningful relationships between brands and consumers at scale. In this episode, Josh Perlstein and I discuss data-driven advertising, the latest trends in first-party data, [...]

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