Programmatic Digest Podcast 87. Knowing Your Value as a Marketer

2022-06-23T16:08:21-04:00June 21st, 2022|Podcast|

We welcome Eric Elliott of VIP Marketing to the Sensei’s corner. VIP Marketing is a partner-focused digital marketing agency that strategizes and executes to yield results that stray from the status quo. In this episode, Eric and I discuss what a toxic work environment looks like and when it’s time to leave, [...]

The VIP DAY: Programmatic Activation Focused on Performance Optimization

2022-06-16T19:11:58-04:00June 15th, 2022|Resources|

The VIP DAY: Programmatic Activation Focused on Performance Optimization – WHAT – Let’s spend a day developing guidelines and doing live trainings on How To Optimize programmatic campaigns in 15 mins or less so you can focus more on strategy and business development support. – HOW – Spend a day getting the absolute, uninterrupted rockstar [...]

86. How to Scale Your First-Party Data Strategy

2022-06-20T22:38:15-04:00June 14th, 2022|Podcast|

This podcast was made in partnership with WorkReduce. We welcome Josh Perlstein of Response Media to the Sensei’s Corner! Response Media is a Digital and Direct Agency specializing in building valuable, meaningful relationships between brands and consumers at scale. In this episode, Josh Perlstein and I discuss data-driven advertising, the latest trends in first-party data, [...]

85. AdExchanger’s Programmatic I/O Las Vegas: My Takeaways

2022-06-07T22:37:35-04:00June 7th, 2022|Uncategorized|

In this episode of the programmatic digest, I review my 4 biggest takeaways from the AdExchanger’s Programmatic I/O in Las Vegas. If you want the tweet version, it will be: Streaming Fundamentals Data Clean Rooms, what you need to know?  Programmatic Activation: actionable insights Birthday Month Specials: VIP Days [...]

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