88. How to Get Started as a Programmatic Media Trader
We welcome Nima Fallahi of GroupeConnect to the Sensei’s corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service […]
Programmatic Digest Podcast 88. How to Get Started as a Programmatic Media Trader
We welcome Nima Fallahi of GroupeConnect to the Sensei’s corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it’s like when you first enter the programmatic media industry. We [...]
87. Knowing Your Value as a Marketer
We welcome Eric Elliot of VIP Marketing to the Sensei’s corner. VIP Marketing is a partner-focused digital marketing agency that […]
Programmatic Digest Podcast 87. Knowing Your Value as a Marketer
We welcome Eric Elliott of VIP Marketing to the Sensei’s corner. VIP Marketing is a partner-focused digital marketing agency that strategizes and executes to yield results that stray from the status quo. In this episode, Eric and I discuss what a toxic work environment looks like and when it’s time to leave, [...]
The VIP DAY: Programmatic Activation Focused on Performance Optimization
The VIP DAY: Programmatic Activation Focused on Performance Optimization – WHAT – Let’s spend a day developing guidelines and doing live trainings on How To Optimize programmatic campaigns in 15 mins or less so you can focus more on strategy and business development support. – HOW – Spend a day getting the absolute, [...]
86. How to Scale Your First-Party Data Strategy
This podcast was made in partnership with WorkReduce. We welcome Josh Perlstein of Response Media to the Sensei’s Corner. Response Media […]
86. How to Scale Your First-Party Data Strategy
This podcast was made in partnership with WorkReduce. We welcome Josh Perlstein of Response Media to the Sensei’s Corner! Response Media is a Digital and Direct Agency specializing in building valuable, meaningful relationships between brands and consumers at scale. In this episode, Josh Perlstein and I discuss data-driven advertising, the latest trends in first-party data, [...]
85. AdExchanger’s Programmatic I/O Las Vegas: My Takeaways
In this episode of the programmatic digest, I review my 3 biggest takeaways from the AdExchanger’s Programmatic I/O in Las […]
Programmatic Digest Podcast 85. AdExchanger’s Programmatic I/O Las Vegas: My Takeaways
85. AdExchanger's Programmatic I/O Las Vegas: My Takeaways
