Monthly Archives: September 2019

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DMEXCO Highlights With Matt Prohaska

2020-03-11T15:48:46-04:00September 25th, 2019|Podcast|

Summary: In the Sensei’s Corner, we welcome Matt Prohaska, CEO and Principal of Prohaska Consulting. This week, we discuss everything DMEXCO, including the following articles: What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight ‘There’s a big question mark’: At Dmexco, ad tech braces for the challenges ahead What’s in [...]

Contextual Targeting 2.0 With Sean Burke

2020-03-11T15:49:23-04:00September 18th, 2019|Podcast|

Summary: In the Sensei’s Corner, we welcome Sean Burke from Teads. This week, we discuss the following articles: ‘It’s a balancing act’: Media buyers want contextual targeting features to evolve further Smarter Contextual Targeting Is Media Brands’ Weapon Of The Future The Grim Future Of An Open Web Devoid Of User Tracking Teads [...]

Rob Brill Walks Us Through The State Of Data, Hyperlocal Targeting, And More!

2020-03-11T15:49:49-04:00September 11th, 2019|Podcast|

Summary: Robert is the Founder and CEO of BrillMedia.co. Previously, Robert held senior leadership positions for agencies in Los Angeles and New York, and has developed programmatic solutions since 2010. Brill Media takes a stand for the advertising agencies, companies and entrepreneurs who propel their businesses through advanced advertising and marketing practices. Brill [...]

Google Calling On Your Clients? Amy Hebdon Tells Us More

2020-03-10T11:13:21-04:00September 11th, 2019|Podcast|

Summary: In the Sensei’s Corner this week, we welcome Amy Hebdon from Paid Search Magic. This week, we discuss the following articles: Don’t Blame Targeting The Simple Reason Why Your B2B Lead Gen Conversion Rates Are Completely                            Wrong Google Ads is Emailing Accounts That Haven’t Switched to Automated Bidding Prepare to say goodbye [...]