Monthly Archives: December 2022


3 Tips to Optimize Data Segments

2022-12-28T16:56:33-05:00December 28th, 2022|Resources|

Hi there, Optimization is so important! This is how we are able to control or influence how a campaign performance goes.Here’s a quick tip:When optimizing your audience segment list using 3rd party data providers, here are 3 steps to maximize your performance: When setting up the audience, you do not need to have 20 + [...]

112. Growing A Global Team Successfully with Julio Monzon

2022-12-27T11:24:48-05:00December 27th, 2022|Podcast|

This week we are excited to welcome Julio Monzon to the Sensei’s Corner! Julio is the President of MonetizeMore, which is a leading publisher monetization company helping digital publishers improve their ad operations and yield management practices. This week we are focusing on the topic of how to grow a global team successfully. Timestamp: [...]

Another Holiday Email But With A Little Gift 😬

2022-12-21T10:46:29-05:00December 21st, 2022|Resources|

Yesss, yes it is! But it is a short one! Happy Holidays to you and your family! I am super grateful for your connection and friendship! From my family to yours, I pray and wish that you are well physically, mentally, spiritually and emotionally, and that Q4 did not take you out!!! We have a [...]

111. How to Get Started as a Programmatic Media Trader

2022-12-20T10:08:31-05:00December 20th, 2022|Podcast|

We welcome Nima Fallahi of GroupeConnect to the Sensei’s corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it’s like when you first enter the programmatic media industry. We also take [...]

110. 7 Easy Steps To Prepare Your Programmatic Campaign Before A Holiday

2022-12-13T08:08:39-05:00December 13th, 2022|Podcast|

Who wouldn’t want their work to be the best quality, right? So in this episode, I’ll talk about the importance of QA and what to do during the holidays.  00:00:21 - Importance of having QA 00:01:28 - What is QA? 00:03:30 - Steps you should consider implementing TODAY 00:05:46 - The importance of being [...]

109. Exploring Complexity of the Financing Services Landscape In Media with Hunter Young

2022-12-13T02:38:09-05:00December 6th, 2022|Podcast|

In this episode, we discuss everything you need to know about Hifi agency – what they offer, their team’s workshop with Helene. Also, we talk about the programmatic activation, optimization boot camp, and complexity of the media landscape.  Timestamp: 00:01:10 - Who is Hunter Young 00:03:11 - How long has [...]

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