MMI’s Shailin Dhar and Marc Goldberg Discuss Ad Verification, Supply Path Optimization and more

2021-05-26T10:55:28-04:00May 26th, 2021|Podcast|

In the Sensei’s Corner this week, we welcome Founder & CEO Shailin Dhar and CRO Marc Goldberg from Method Media Intelligence (MMI). MMI is the next generation of digital ad measurement offering comprehensive measurement and verification solutions in an easily implementable manner. In this episode, we are discussing why prebid should be complemented [...]

Arthur Querou Discusses KMTX and the European Market

2021-05-19T12:45:39-04:00May 19th, 2021|Podcast|

In the Sensei’s Corner this week, we welcome Arthur Querou, Founder and CEO of KMTX, a leading French-based AdTech company. In this episode, Arthur and I are discussing current hot topics in the European market, the implementation of GDPR, and Arthur’s projections for the industry’s future. This week, we are highlighting: • Cookies [...]

Kerel Cooper Discusses LiveIntent’s Authenticated Bridge Framework

2021-05-19T12:42:33-04:00May 18th, 2021|Podcast|

In the Sensei’s Corner this week, we welcome Kerel Cooper, CMO at LiveIntent and host of the Minority Report Podcast. LiveIntent is a prominent provider in the industry, dedicated to helping customers figure out their first-party data strategy with emphasis on email marketing. From the death of third-party cookies to consent and privacy [...]

Reny Morel from Digitas North America

2021-05-19T12:42:54-04:00May 18th, 2021|Podcast|

In the Sensei’s Corner this week, we welcome Reny Morel, Senior Analyst and Programmatic at Digitas North America. In light of the deprecation of third-party cookies, Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals [...]

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