Monthly Archives: January 2023


117. How This Yoga Therapist Got Started In Programmatic

2023-01-30T20:11:31-05:00January 31st, 2023|Podcast|

Lynzee is a yoga therapist with her own studio who delved into the programmatic field. She tells her story of quitting over a decade of corporate work to be an entrepreneur. As a dynamic person who is naturally curious about a lot of things, she was attracted to Helene’s energy and enthusiasm about programmatic [...]

How To Learn Programmatic Media Buying in 2023

2023-01-30T14:43:46-05:00January 30th, 2023|Resources|

Hi there, Announcement Of The week: Looking to get started in programmatic advertising and finding a job? Looking to level up your skills in digital advertising? Maybe you are in paid media and want to learn more? We are looking for 5 more professionals to join us starting the second week of February. More information [...]

116. Common Mistakes To Avoid When Hiring Programmatic

2023-01-24T00:34:06-05:00January 24th, 2023|Podcast|

Elayseah Woodard is a recruiting and talent acquisition expert, and she’ll be talking about how to hire in the digital advertising space. This episode is perfect for you if you’re a hiring manager or a candidate. Timestamp: 00:01:41 - Who is Elayseah 00:02:59 - Elayseah’s dream job 00:03:55 - Defining [...]

Programmatic Talent isn’t Scarce, But Your Internal Hiring Process Is

2023-01-23T14:30:11-05:00January 23rd, 2023|Resources|

Hi there, Announcement Of The week: We are looking for 12 marketers interested to join our training program in February and learn programmatic fundamentals. If you know someone or is this person, check out more details at www.reachandfrequency.online/masterclass 🔥 Hot Candidate: hire a programmatic This Week’s on the Programmatic Digest podcast: Episode 116. Common Mistakes To [...]

115. The Current State of Programmatic Mobile with Ravit Ross at Start.IO

2023-01-17T07:14:46-05:00January 17th, 2023|Podcast|

After a lot of scheduling work and despite the technical issues, we are joined by Ravit Ross from Start.IO. We’ll be discussing mobile-specific audience segmentation, mobile technology, mobile targeting technologies. Timestamp: 00:01:03 - Who is Ravit Ross 00:02:37 - Ravit’s work experience 00:04:38 - Defining Ravit’s job to a 5-year old 00:08:16 - What’s [...]

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