Monthly Archives: January 2023


113. Historical Background on Cookie Targeting with Nish Desai

2023-01-04T16:16:13-05:00January 4th, 2023|Podcast|

In the Sensei’s Corner this week, we welcome Nish Desai, director of technology and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a year ago, and we discussed when Google [...]

What is Progammatic Activation?

2022-12-28T17:01:18-05:00January 2nd, 2023|Resources|

Hi there, Running a programmatic team is anything but automated.Let’s define what programmatic media activation even means. If you know me, you know I am big on words and definitions, as we all hear the same thing (sometimes) but comprehend differently.According to Oxford languages, Activation is the action or process of making something active or [...]

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