Monthly Archives: August 2022

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98. The Future of Programmatic Media Buying with Mike Woods

2022-08-28T19:43:24-04:00August 30th, 2022|Podcast|

We welcome Mike Woods of Affinity Solutions to the Sensei’s corner. Mike is the Senior Vice President of Sales and New Client Engagement at Affinity Solutions. In today’s episode, Mike and I discuss the future of programmatic buying, purchase-based insight, and predictive consumer behavioral patterns. Timestamp: 01:08 - Meet Mike Woods 02:16 - What is [...]

85% of agencies believe shortage of media talent

2022-08-26T08:07:58-04:00August 26th, 2022|Resources|

Hi there, Announcement Of The Week: The Reach and Frequency™ is a course our team and I created to teach soft and technical skills needed to be a successful programmatic ninja. The content is focused on Programmatic Activation, from fundamentals such as the programmatic ecosystem and media buying to the tools needed to launch and [...]

97. How to Prepare for Signal Loss with Sarah Polli

2022-08-23T00:12:19-04:00August 23rd, 2022|Podcast|

We welcome Sara Polli of Hearts & Science to the Sensei’s corner. Sarah is the Senior Director of Marketing Technology at Hearts & Science. In today’s episode, Sarah and I discuss how to prepare for signal loss and why it is important to understand your environment.  Timestamp: 01:48 - Meet Sarah Polli 08:57 - Sarah’s Thoughts [...]

Programmatic Digest Podcast 96. Therran Oliphant Shares 3 Actionable Insights in This Changing Programmatic Landscape

2022-08-16T02:25:41-04:00August 16th, 2022|Podcast|

We welcome Therran Oliphant of Essence Global, soon to be Essence Mediacom, to the Sensei’s corner. Therran is the Vice President of Data and Technology at Essence Global. In today’s episode, Therran and I discuss changes taking place in privacy...

96. Therran Oliphant Shares 3 Actionable Insights in This Changing Programmatic Landscape

2022-08-14T14:38:21-04:00August 16th, 2022|Podcast|

We welcome Therran Oliphant of Essence Global, soon to be Essence Mediacom, to the Sensei’s corner. Therran is the Vice President of Data and Technology at Essence Global. In today’s episode, Therran and I discuss changes taking place in privacy data, the open internet, and authentication. Therran also breaks down what data clean rooms are [...]

Media Budget Cuts? Here’s What You Should Do

2022-08-19T03:13:09-04:00August 12th, 2022|Resources|

Hi there, Announcement Of The week: The Reach and Frequency™ is a course our team and I created to teach soft and technical skill needed to be a successful programmatic ninja. The content is focused on Programmatic Activation, from fundamentals such as the programmatic ecosystem and media buying definition, to the tools needed to launch [...]

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